Staff

Feb 22, 2022

Chrome, Cookies and Click Fraud

Google is ditching third-party cookies in 2023. What will be the impact on digital advertising and consumer privacy? BAI executive director Bill Rand weighs in.

Feb 21, 2022

U.S. Air Force Technician Balances Work, School and Family

Even though his working hours are vastly different from the average student, Kyle Lucas is making the most of his time at NC State.

Feb 7, 2022

Stefanie Robinson Receives Inaugural Teaching Fellows Award

“The Poole College Teaching Fellows exemplify true excellence in management education,” said Richard Warr, associate dean for faculty and research. “In particular, fellows are at the forefront of innovation in their disciplines and they embrace the college’s goal of analytical problem solving and entrepreneurial mindset in their teaching.”

Jan 28, 2022

Faculty Spotlight: Rishika Rishika

Rishika teaches a marketing analytics course focused on key data analytic techniques widely used in marketing that can be leveraged to tackle various marketing problems and issues.

Jan 27, 2022

7 Online Programs Rank Among Top 10 in U.S. News Rankings

NC State has long been recognized for the quality of its on-campus teaching, student support and research facilities. Now its online degree programs are on the rise.

Jan 27, 2022

Bill Rand Study Finds the Formula for the Perfect Instagram Image

Bill Rand, associate professor of marketing, and fellow researchers from NC State determined how to produce the perfect Instagram photo to attract likes through a program for marketing experts.

Jan 20, 2022

Students and Clients Win With Poole’s Marketing Research Course

Partnering with clients across the state and beyond, students in Poole’s marketing research class (MBA 562) work on small teams to conduct in-depth, relevant marketing research that helps organizations respond to real-world management decision problems.

Dec 15, 2021

Metrics, External Data and the Road to Innovation

In a world saturated with data, communication channels and digital platforms, marketers have more resources at their disposal than ever before. But which metrics should businesses be paying attention to? What kinds of external resources can they leverage? How can they harness all the available tools to spark innovation?

Dec 6, 2021

Leader of the Pack Doubles Down on Poole College

Grant Gibson, starting center and team captain for the Wolfpack football team, is pursuing his Master of Management, Marketing Analytics concentration (MMA) degree after graduating earlier this year as an undergraduate studying supply chain management.

Nov 29, 2021

Understanding the Minds of Today’s Consumers

See how the Poole College of Management's Consumer Research Laboratory sheds light on an array of modern consumer behaviors.