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Why Marketing Analytics?

Businesses are leveraging data and analytics more than ever. Get ready for the future of modern marketing.

The Future of Marketing

It’s estimated that 90% of the world’s data was generated in the last two years alone. So it’s no surprise that marketing teams are looking for new talent and innovative ways to effectively analyze and leverage this data. Companies are seeking employees with marketing analytics expertise to:

  • Understand their customers better
  • Improve decision making
  • Analyze and optimize campaign efforts
  • Boost sales through improved targeting
  • Improve customer relationships

That’s why our part-time Master of Management, Marketing Analytics (MMA) provides students with a foundation of cutting-edge techniques, big data analytic skills and real-world experiences they need to strengthen businesses and transform industries through data-driven decision-making.

What Sets Us Apart?

Discover why the Master of Management, Marketing Analytics (MMA) is the preeminent choice for working professionals looking to advance their marketing careers:

Marketing analytics jobs are on the rise. Our specialized master’s program will help you launch or advance your career in marketing by updating your skills through our innovative curriculum and executive career coaching. Your newly learned skills will help differentiate you from your peers and increase your earning potential.

The Poole College of Management distinguishes itself with outstanding quality in business analytics education and research, consistently securing positions in the top 20 of U.S. News & World Report’s national rankings. Poole College’s expertise in business analytics is supported by its own in-house Business Analytics Initiative with direct connections to industry.

Prepare to Think and Do with in-demand skills in software like Jump, Tableau and SAS, and complete courses in machine learning and artificial intelligence (AI). Our faculty strives to integrate AI into every class, and students can take courses focused on these topics including classes on managing AI projects, managing digital transformations and implementing machine learning tools.

Complete the program online and on your schedule with on-demand classes, or take live classes with real-time engagement. Students can also attend in-person events with other Jenkins Graduate Program students including social and networking events.

Excellent Value (in NC) and Return on Investment

Between the competitive in-state tuition and in-demand skills sought by employers everywhere, our students graduate well-positioned to jumpstart their career and receive a valuable return on their investment. 

Increase Your Earning Potential

Advance or start your career in marketing through our rigorous applied curriculum, executive career coaching and networking opportunities.

Leverage Data to Drive ROI

Learn state-of-the-art data analytic techniques focused on leveraging meaningful insights, allowing you to make an immediate impact on the workforce.

Learn From the Best

Housed at one of the nation’s leading STEM universities, students benefit from our faculty’s real-world experience, world-class research and industry partnerships.

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“Unlike a general business analytics degree, our marketing analytics degree delves deeply into consumer behavior, branding, and market trends, providing specialized skills critical for crafting targeted campaigns. In addition to this marketing acumen, students will master state-of-the-art AI and statistical methods, enabling them to leverage advanced technologies to predict trends, optimize marketing efforts and deliver personalized experiences. These combined skills make our graduates indispensable assets in any organization.”  

— Bill Rand, Executive Director, NC State Business Analytics Initiative

Connections With Industry

Our active partnerships with business and industry ensure that the flow of knowledge remains current and relevant by bringing real-world experience and research-based knowledge into the classroom.