Get to Know Our Faculty

Meet the minds shaping the future of marketing analytics—explore the personal journeys and professional insights of our distinguished faculty listed below.

JB

Jonathan Bohlmann

Professor of Marketing and Innovation

919.513.0939 jdbohlma@ncsu.edu

TB

Tom Byrnes

Professor of Practice in Marketing

919.515.6948 tjbyrnes@ncsu.edu

FG

Fangfei Gao

Assistant Professor of Marketing Analytics

fguo9@ncsu.edu

GG

Grant Glass

Lecturer, Information Technology and Business Analytics

gglass@ncsu.edu

DH

Donnie Hale

Lecturer in Business Analytics

919.515.4327 dhale@ncsu.edu

RJ

Ram Janakiraman

Professor in Marketing Analytics

rjanaki@ncsu.edu

SM

Shawn Mankad

Associate Professor in Analytics

smankad@ncsu.edu

BR

Bill Rand

Executive Director of Business Analytics and AI Initiative

919.515.6947 wmrand@ncsu.edu

RR

Rishika Rishika

Director, Master of Management, Marketing Analytics

9195156944 rrishik@ncsu.edu

SR

Stefanie Robinson

Associate Professor of Marketing

919.515.6953 stefanie_robinson@ncsu.edu

MS

Mike Stanko

Professor of Marketing

919.515.0372 mastanko@ncsu.edu

SW

Stacy Wood

Langdon Distinguished University Professor of Marketing

919-515-8080 swking@ncsu.edu

Featured Faculty

Professor Donnie Hale on the Value of Marketing Analytics

“There is demand for these types of skills across industries – financial services, manufacturing, consumer goods and more. Data and information help all these organizations better understand and target their customers,” Hale says.

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Meet Fangfei Guo: Transforming Passion into Practice

Discover how Guo is influencing the future of marketing analytics at Poole College of Management, inspiring a new generation with her industry expertise and research-driven insights.

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Bill Rand Explains Big Data Analytics and Machine Learning in Today’s World

At Poole College, there’s no one who knows more about big data and machine learning than Bill Rand.

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“The faculty and staff have all been extremely supportive and very easy to talk to. They have this really great culture of helping students and ensuring they have what they need to succeed.”

Kayla Layden ’24

Marketing Coordinator, Foundry Commercial

Faculty Thought Leadership

More stories

June 09, 2026

The Hidden Risk After a Hometown Win: Why Carolina Hurricanes Fans Should Take a Beat Before Hitting the Road

Getting behind the wheel after a big win can be dangerous, Poole scholar Stacy Wood finds.

November 24, 2025

AI-Ready Your Career: Preparing Your Career for What’s Next

AI is rapidly influencing roles across every industry. This recap of our recent Speaker Series event offers fresh insights and practical guidance for students and professionals navigating an AI-driven workplace.

June 10, 2025

Study Finds Opening ‘Off-Price’ Stores Increases Online Shopping for High-End Retailers

When high-end retailers open “off-price” stores, which sell less expensive merchandise, it reduces customer spending at their flagship stores – but increases spending at their online stores.

December 17, 2024

The Upside of Shipping Slowdowns

Donations are more effective than discounts in getting consumers to choose slower shipping, new Poole research finds.

August 13, 2024

Poole Professors Reveal Health Risks of Daylight Saving Time

Poole professors delve into the adverse health impacts of daylight saving time, and how the time change disrupts routines, leading to poorer dietary choices and decreased physical activity.

August 13, 2024

How Brands are ‘Winning’ Olympic Gold

Companies pour billions of marketing dollars into the Olympic Games. Poole College expert Tom Byrnes explores their investments and what they expect in return.