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Academics

With companies investing substantially more in marketing analytics to build robust marketing strategies and increase ROI, our hands-on curriculum develops leaders ready to convert raw data into actionable knowledge.

What You’ll Learn 

By integrating cutting-edge techniques and hands-on experience in the classroom, our program develops leaders who can collect, analyze and convert large amounts of marketing data into powerful strategies.

By integrating cutting-edge techniques and hands-on experience in the classroom, our program develops leaders who can collect, analyze and convert large amounts of marketing data into powerful strategies.

By integrating cutting-edge techniques and hands-on experience in the classroom, our program develops leaders who can collect, analyze and convert large amounts of marketing data into powerful strategies.

State-of-the-Art Data Analytic Techniques

Learn techniques focused on leveraging meaningful data insights that increase ROI

Real-World Education

Experience hands-on learning that translates into measurable growth in the workplace

Ultimate Flexibility in an Online Program

Complete everything 100% online, or attend in-person events and grow your network

World-Class Educators

Our faculty combines innovative research with hands-on experience and cutting-edge tools to provide students with a foundation for tackling today’s most complex problems.

Support and Advising

We understand that candidates with varying degrees of experience join the program, so our curriculum starts with the basics and builds from there. 

To ensure proficiency with the basic mathematical and analytical skills the program requires, we have our students complete a self-paced boot camp at the start of the program to ensure everyone is well-positioned for success. 

Advising

The advisors for our Jenkins Graduate Programs are dedicated to your academic, professional, and personal success through a collaborative advising process that will assist you in achieving your goals. The academic advisor for the Master of Management program is Megan Van Hook.

Megan will help you enroll in your required courses, which will provide you with the foundation of your degree, as well as help you explore your interests and career goals by choosing elective courses and other extracurricular activities.