What You’ll Learn
The marketing analytics master’s program offers a unique curriculum featuring core classes in business analytics, marketing strategy, and marketing analytics, complemented by elective courses in topics like artificial intelligence, consumer behavior and data-driven marketing techniques.
All students complete a hands-on practicum, gaining experience by solving real-world business problems, which allows them to apply classroom knowledge to marketing analytics projects and business challenges effectively.
Graduates will be equipped with cutting-edge marketing analytics techniques, data analysis skills and business strategy knowledge, preparing them to tackle relevant marketing challenges in today’s competitive landscape while also having the opportunity to study abroad as part of their curriculum.
State-of-the-Art Data Analytics Techniques
Learn to leverage marketing and business data insights to drive ROI and data-driven decision-making.
Real-World Education
Experience hands-on learning through the practicum and applied projects, translating classroom knowledge into measurable workplace results.
Ultimate Flexibility in an Online Program
Complete the program entirely online, or attend in-person events to expand your professional network and engage with peers and faculty.
World-Class Educators
Support and Academic Advising
We understand that candidates with varying degrees of experience join the program, so our curriculum starts with the basics and builds from there.
To ensure proficiency with the basic mathematical, analytics and marketing tools the program requires, all students complete a self-paced boot camp at the start of the program, ensuring readiness from Day 1.
Academic Advising & Student Support
Advisors for Jenkins Graduate Programs are dedicated to academic, professional and personal success. The academic advisor for the Master of Management, Marketing Analytics (MMA) program is Megan Van Hook.
Megan will help you enroll in required courses, providing a strong foundation for your degree, while also guiding you to explore electives, experiential opportunities, and extracurricular programs tailored to your interests and career objectives. Through this personalized approach, students gain clarity, confidence and direction in navigating the MMA program and preparing for future leadership in marketing analytics.