Students can complete the Master of Management, Marketing Analytics (MMA) entirely online, taking classes either asynchronously (on demand) or synchronously (live). Students can also enroll in select hybrid courses that hold in-person Saturday sessions in addition to weekly online sessions. Combined with the opportunity to participate in global study abroad courses, the MMA program lets students engage with the curriculum in the ways that best suit their lifestyle and goals.
Asynchronous Online Courses
Most classes are asynchronous, meaning students can watch session recordings and complete assignments independently.
Hybrid Courses Available
Students can enroll in select hybrid courses that hold in-person Saturday sessions and weekly online sessions.
Sample Student Paths
See two different approaches students can take to completing their coursework based on their individual goals and lifestyle. (NOTE: the sample course sequences outlined below are only examples; students will work with their advisors to create a custom plan of work.)
Student 1: Joe Wolfpack
Description
Working professional
Travels frequently for work
Lives in Charleston, SC
Priorities
Acquiring skills necessary to succeed in an upcoming role
Completing the program within two years
Approach
Completes the entire program online, completing coursework on his own schedule each week
Utilizes summer sessions and takes three classes each semester to accelerate program completion time
Click below to view Joe’s full course sequence
View course sequence
Semester 1 (Fall)
Course #
Course name
Credit hours
Location
MBA 506
Data-driven Managerial Decisions
1
online
MBA 507
Data-Driven Managerial Decisions 2
1
online
MBA 560
Marketing Management and Strategy
2
online
MMA Elective
Various
1
online
Semester 2 (Spring)
Course #
Course name
Credit hours
Location
MBA 551
Predictive Analytics for Business and Big Data
3
online
BUS 558
Communications, Privacy, and Ethics in Data Science
2
online
MMA Elective
Various
1
online
Semester 3 (Summer)
Course #
Course name
Credit hours
Location
MBA 552
Data Engineering, Management and Warehousing
3
online
MMA Elective
Various
1
online
Semester 4 (Fall)
Course #
Course name
Credit hours
Location
MBA 565
Marketing Analytics
3
online
MMA Elective
Various
3
online
Semester 5 (Spring)
Course #
Course name
Credit hours
Location
MBA 559
Business Analytics Practicum
3
online, practicum
MMA Elective
Various
3
online
Semester 6 (Summer)
Course #
Course name
Credit hours
Location
MMA Elective
Various
3
online
Student 2: Jane Wolfpack
Description
Working professional
Spends majority of time in the greater Triangle area
Lives in Durham, NC
Priorities
Networking with like-minded peers who can help with career advancement
Keeping the course load manageable each semester
Approach
Takes a combination of online courses (to provide greater flexibility with weekly schedule) and hybrid courses (to network in person)
Completes a study abroad program to broaden business and cultural horizons
Sets a maximum of six credit hours per semester to minimize burnout
Click below to see Jane’s full course sequence
View course sequence
Semester 1 (Fall)
Course #
Course name
Credit hours
Location
MBA 506
Data-driven Managerial Decisions
1
online
MBA 507
Data-Driven Managerial Decisions 2
1
online
MBA 560
Marketing Management and Strategy
2
online
Semester 2 (Spring)
Course #
Course name
Credit hours
Location
MBA 551
Predictive Analytics for Business and Big Data
3
online
BUS 558
Communications, Privacy, and Ethics in Data Science
2
online
Semester 3 (Fall)
Course #
Course name
Credit hours
Location
MBA 565
Marketing Analytics
3
online
MBA 552
Data Engineering, Management and Warehousing
3
hybrid
Semester 4 (Spring)
Course #
Course name
Credit hours
Location
MBA 561 (MMA elective)
Consumer Behavior
3
hybrid
MMA Elective
Various
3
online
Semester 5 (Summer)
Course #
Course name
Credit hours
Location
MBA 590 (MMA elective)
Innovation and Marketing Systems in Germany
3
study abroad
Semester 6 (Fall)
Course #
Course name
Credit hours
Location
MMA Elective
Various
3
online
Semester 7 (Spring)
Course #
Course name
Credit hours
Location
MBA 559
Business Analytics Practicum
3
online, practicum
Hybrid Courses for In-person Engagement
We introduced optional hybrid courses to expand networking opportunities and increase flexibility for our online graduate students.
“My first year in the program, I was a cross country athlete for NC State living in Raleigh – and now I live in Washington, DC and work at Tesla. Between traveling constantly as an athlete and working more than 300 miles away from Raleigh, the program gave me the best of both worlds – the ability to take online classes as well as the option to take a couple in-person classes to promote collaboration.”
