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Program Format

Discover the structure and flexibility of our online format, including sample course pathways and course delivery options.   

See sample course sequences

Choose Your Path  

Students can complete the Master of Management, Marketing Analytics (MMA) entirely online, taking classes either asynchronously (on demand) or synchronously (live). Students can also enroll in select hybrid courses that hold in-person Saturday sessions in addition to weekly online sessions. Combined with the opportunity to participate in global study abroad courses, the MMA program lets students engage with the curriculum in the ways that best suit their lifestyle and goals. 

Asynchronous Online Courses

Most classes are asynchronous, meaning students can watch session recordings and complete assignments independently.

Hybrid Courses Available

Students can enroll in select hybrid courses that hold in-person Saturday sessions and weekly online sessions.

Sample Student Paths

See two different approaches students can take to completing their coursework based on their individual goals and lifestyle. (NOTE: the sample course sequences outlined below are only examples; students will work with their advisors to create a custom plan of work.)

Student 1: Joe Wolfpack

Description

  • Working professional
  • Travels frequently for work
  • Lives in Charleston, SC

Priorities

  • Acquiring skills necessary to succeed in an upcoming role
  • Completing the program within two years

Approach

  • Completes the entire program online, completing coursework on his own schedule each week
  • Utilizes summer sessions and takes three classes each semester to accelerate program completion time
  • Click below to view Joe’s full course sequence

View course sequence

Semester 1 (Fall)

Course #Course nameCredit hoursLocation
MBA 506Data-driven Managerial Decisions1online
MBA 507Data-Driven Managerial Decisions 21online
MBA 560Marketing Management and Strategy2online
MMA ElectiveVarious1online

Semester 2 (Spring)

Course #Course nameCredit hoursLocation
MBA 551Predictive Analytics for Business and Big Data3online
BUS 558Communications, Privacy, and Ethics in Data Science2online
MMA ElectiveVarious1online

Semester 3 (Summer)

Course #Course nameCredit hoursLocation
MBA 552Data Engineering, Management and Warehousing3online
MMA ElectiveVarious1online

Semester 4 (Fall)

Course #Course nameCredit hoursLocation
MBA 565Marketing Analytics3online
MMA ElectiveVarious3online

Semester 5 (Spring)

Course #Course nameCredit hoursLocation
MBA 559Business Analytics Practicum3online, practicum
MMA ElectiveVarious3online

Semester 6 (Summer)

Course #Course nameCredit hoursLocation
MMA ElectiveVarious3online

Student 2: Jane Wolfpack

Description

  • Working professional
  • Spends majority of time in the greater Triangle area
  • Lives in Durham, NC

Priorities

  • Networking with like-minded peers who can help with career advancement
  • Keeping the course load manageable each semester

Approach

  • Takes a combination of online courses (to provide greater flexibility with weekly schedule) and hybrid courses (to network in person)
  • Completes a study abroad program to broaden business and cultural horizons
  • Sets a maximum of six credit hours per semester to minimize burnout
  • Click below to see Jane’s full course sequence

View course sequence

Semester 1 (Fall)

Course #Course nameCredit hoursLocation
MBA 506Data-driven Managerial Decisions1online
MBA 507Data-Driven Managerial Decisions 21online
MBA 560Marketing Management and Strategy2online

Semester 2 (Spring)

Course #Course nameCredit hoursLocation
MBA 551Predictive Analytics for Business and Big Data3online
BUS 558Communications, Privacy, and Ethics in Data Science2online

Semester 3 (Fall)

Course #Course nameCredit hoursLocation
MBA 565Marketing Analytics3online
MBA 552Data Engineering, Management and Warehousing3hybrid

Semester 4 (Spring)

Course #Course nameCredit hoursLocation
MBA 561 (MMA elective)Consumer Behavior3hybrid
MMA ElectiveVarious3online

Semester 5 (Summer)

Course #Course nameCredit hoursLocation
MBA 590 (MMA elective)Innovation and Marketing Systems in Germany3study abroad

Semester 6 (Fall)

Course #Course nameCredit hoursLocation
MMA ElectiveVarious3online

Semester 7 (Spring)

Course #Course nameCredit hoursLocation
MBA 559Business Analytics Practicum3online, practicum

Hybrid Courses for In-person Engagement

We introduced optional hybrid courses to expand networking opportunities and increase flexibility for our online graduate students.

Explore Academics

“My first year in the program, I was a cross country athlete for NC State living in Raleigh – and now I live in Washington, DC and work at Tesla. Between traveling constantly as an athlete and working more than 300 miles away from Raleigh, the program gave me the best of both worlds – the ability to take online classes as well as the option to take a couple in-person classes to promote collaboration.”

Julia Zachgo ‘23