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Aug 19, 2026

Campbell Reid, Building a Career in EdTech Through Marketing Analytics

Campbell Reid found more than a graduate program in NC State’s MMA program, gaining the skills, connections and confidence that helped her launch a full-time career in EdTech.
Stacy Wood smiling

Aug 6, 2026

From Marketing to Medicine: Stacy Wood Connects Research and Real-World Impact

Wood’s pioneering research links consumer behavior with patient-centered healthcare, giving students a firsthand look at how marketing principles can improve lives far beyond the marketplace.
marketing analytics graduates smiling during commencement ceremony

Jul 30, 2026

Marketing Analytics Program Celebrates Five Years of Growth and Community

Discover how NC State's Jenkins Master of Management, Marketing Analytics program has evolved over its first five years to meet the changing demands of the industry while creating a connected, career-focused experience for students.
Rylie Newman headshot

Jun 26, 2026

Rylie Newman, Senior Marketing Manager, Brand Strategy – Marketing Excellence Program, AT&T

At Jenkins, dual-degree graduate Rylie Newman found the community, career support and analytics training to turn her marketing interests into a new opportunity with AT&T’s Marketing Excellence Program.
Two students sitting at a table and speaking to each other

Jun 24, 2026

Marketing Analytics vs. Strategy: Career Paths

Marketing data analytics vs. marketing strategy: Analytics measures campaign performance while strategy decides where to compete and how to win.
three students standing around and talking

Jun 24, 2026

Master’s in Marketing Analytics: Program Types Explained

Master's degree options for marketing analytics include STEM-designated MS programs, online MBAs, and hybrid formats that connect data science to strategy.
Two students looking at a laptop

Jun 19, 2026

Master’s in Marketing Analytics: What You’ll Actually Learn

Master's in marketing analytics combines data skills with business strategy. Learn to run experiments, segment customers, and translate insights into action.
Kaylee Warren headshot

Jun 18, 2026

Kaylee Warren ‘26, Senior Associate Product Marketing Manager, JMP

With a background in math, economics and product marketing, Kaylee found a strong fit in Jenkins’ marketing analytics master’s program. The experience helped her deepen her analytics skills while continuing to grow in a role she already loved.
Thousands of fans wearing Carolina Hurricanes shirts and jerseys stand and cheer during a Stanley Cup Finals game

Jun 9, 2026

The Hidden Risk After a Hometown Win: Why Carolina Hurricanes Fans Should Take a Beat Before Hitting the Road

Getting behind the wheel after a big win can be dangerous, Poole scholar Stacy Wood finds.
students and employers speaking at a career fair

Jun 1, 2026

What to Look for in Marketing Analytics Graduate Programs That Launch Careers

Learn what to look for in a marketing analytics graduate program, including hands-on projects, technical skills, career support and industry experience.