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Rylie Newman headshot

Jun 26, 2026

Rylie Newman, Senior Marketing Manager, Brand Strategy – Marketing Excellence Program, AT&T

At Jenkins, dual-degree graduate Rylie Newman found the community, career support and analytics training to turn her marketing interests into a new opportunity with AT&T’s Marketing Excellence Program.
Two students sitting at a table and speaking to each other

Jun 24, 2026

Marketing Analytics vs. Strategy: Career Paths

Marketing data analytics vs. marketing strategy: Analytics measures campaign performance while strategy decides where to compete and how to win.
three students standing around and talking

Jun 24, 2026

Master’s in Marketing Analytics: Program Types Explained

Master's degree options for marketing analytics include STEM-designated MS programs, online MBAs, and hybrid formats that connect data science to strategy.
Two students looking at a laptop

Jun 19, 2026

Master’s in Marketing Analytics: What You’ll Actually Learn

Master's in marketing analytics combines data skills with business strategy. Learn to run experiments, segment customers, and translate insights into action.
Kaylee Warren headshot

Jun 18, 2026

Kaylee Warren ‘26, Senior Associate Product Marketing Manager, JMP

With a background in math, economics and product marketing, Kaylee found a strong fit in Jenkins’ marketing analytics master’s program. The experience helped her deepen her analytics skills while continuing to grow in a role she already loved.
Thousands of fans wearing Carolina Hurricanes shirts and jerseys stand and cheer during a Stanley Cup Finals game

Jun 9, 2026

The Hidden Risk After a Hometown Win: Why Carolina Hurricanes Fans Should Take a Beat Before Hitting the Road

Getting behind the wheel after a big win can be dangerous, Poole scholar Stacy Wood finds.
students and employers speaking at a career fair

Jun 1, 2026

What to Look for in Marketing Analytics Graduate Programs That Launch Careers

Learn what to look for in a marketing analytics graduate program, including hands-on projects, technical skills, career support and industry experience.
Two stickers advertising the Jenkins MMA program, one saying "Got Data?" and the other "Eat. Sleep. Analyze Risk"

May 29, 2026

Marketing Analytics Drives Growth: From Data to Decisions

From data to decisions: Marketing analytics connects campaign metrics to revenue growth, turning scattered touchpoints into clear business outcomes.
a dozen students mingling at a career fair

May 29, 2026

Marketing Analytics Career Paths: In-demand Roles in 2026 

Marketing careers with a Master's in Marketing Analytics include pricing manager, growth marketer, and data scientist roles with top salary potential.

May 12, 2026

Is a Graduate Business Degree Worth the Investment?

Is a graduate business degree worth the investment? It’s a fair question — but not a simple one. The real issue isn’t whether an MBA or specialized business master’s can…