Jul 30, 2026
Discover how NC State's Jenkins Master of Management, Marketing Analytics program has evolved over its first five years to meet the changing demands of the industry while creating a connected, career-focused experience for students.
Jun 26, 2026
At Jenkins, dual-degree graduate Rylie Newman found the community, career support and analytics training to turn her marketing interests into a new opportunity with AT&T’s Marketing Excellence Program.
Jun 24, 2026
Marketing data analytics vs. marketing strategy: Analytics measures campaign performance while strategy decides where to compete and how to win.
Master's degree options for marketing analytics include STEM-designated MS programs, online MBAs, and hybrid formats that connect data science to strategy.
Jun 19, 2026
Master's in marketing analytics combines data skills with business strategy. Learn to run experiments, segment customers, and translate insights into action.
Jun 18, 2026
With a background in math, economics and product marketing, Kaylee found a strong fit in Jenkins’ marketing analytics master’s program. The experience helped her deepen her analytics skills while continuing to grow in a role she already loved.
Jun 9, 2026
Getting behind the wheel after a big win can be dangerous, Poole scholar Stacy Wood finds.
Jun 1, 2026
Learn what to look for in a marketing analytics graduate program, including hands-on projects, technical skills, career support and industry experience.
May 29, 2026
From data to decisions: Marketing analytics connects campaign metrics to revenue growth, turning scattered touchpoints into clear business outcomes.
Marketing careers with a Master's in Marketing Analytics include pricing manager, growth marketer, and data scientist roles with top salary potential.
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