The Master of Management, Marketing Analytics (MMA) program equips students with cutting-edge analytics techniques to navigate a data-rich environment, make smarter decisions and tackle complex problems with innovative solutions.
Innovative Coursework
Students must complete 30 credit hours to satisfy the degree requirements – including 18 required credit hours and 12 hours of elective courses. Our innovative curriculum focuses on business analytics, marketing and business skills and practical experience — all in a hands-on learning environment. Students benefit from our faculty’s real-world experience, world-class research and industry partnerships.
No experience? No problem.
Our curriculum starts with the basics and builds from there.
Course Requirements
IMPORTANT: The courses below provide an overview of the program’s breadth, but specific program requirements can change. As this publicly-available list is updated a limited number of times annually, current students should contact their academic advisor for the most up-to-date course information.
Degree Requirements
Course List
Code
Title
Hours
Business Analytics Core
8
ITAO 550
Data-Driven Managerial Decisions 1
ITAO 551
Data-Driven Managerial Decisions 2
ITAO 552
Predictive Analytics for Business and Big Data
ITAO 553
Data Engineering, Management and Warehousing
Marketing and Business Skills
7
ITAO 556
Communications, Privacy, and Ethics in Data Science
MKT 510
Marketing Management and Strategy
MKT 552
Marketing Analytics
Practicum
3
ITAO 559
Business Analytics Practicum
Elective Courses
12
ACC 581
Strategic Risk Analysis Using Excel
ITAO 512
Business Analysis with SQL
ITAO 545
Decision Making under Uncertainty
ITAO 558
Artificial Intelligence in Management
MKT 521
Consumer Behavior
MKT 541
Digital Marketing
MKT 542
Digital Transformation
MKT 551
Research Methods In Marketing
MKT 553
Machine Learning and AI in Marketing
MKT 554
Pricing Strategy & Analytics in Marketing
MKT 557
Marketing Metrics
MKT 558
CRM Analytics
MKT 562
Experience Innovation and Strategic Design
MKT 590
Special Topics In Marketing (Innovation and Marketing Systems in Germany (Germany Study Abroad))
To provide support with the technical skills the program requires, all students complete a self-paced, virtual boot camp before the start of the program. The boot camp was designed internally by our faculty, so it aligns directly with the main curriculum and ensures our students are set up for success on Day 1.
See sample student paths
Consider different approaches students can take in completing their coursework based on their individual goals and lifestyle.
“I fell in love with the curriculum. It really challenged me and forced me to think differently. And I felt that it could open a lot of doors in the future.”
Kelli Johnson ’24
Channel Operations Marketing Specialist, Toshiba Global Commerce Solutions
