The Master of Management, Marketing Analytics (MMA) program equips students with cutting-edge analytics techniques to navigate a data-rich environment, make smarter decisions and tackle complex problems with innovative solutions.
Innovative Coursework
Students must complete 30 credit hours to satisfy the degree requirements – including 18 required credit hours and 12 hours of elective courses. Our innovative curriculum focuses on business analytics, marketing and business skills and practical experience — all in a hands-on learning environment. Students benefit from our faculty’s real-world experience, world-class research and industry partnerships.
No experience? No problem.
Our curriculum starts with the basics and builds from there.
Course Requirements
IMPORTANT: The courses below provide an overview of the program’s breadth, but specific program requirements can change. As this publicly-available list is updated a limited number of times annually, current students should contact their academic advisor for the most up-to-date course information.
Degree Requirements
Course List
Code
Title
Hours
Business Analytics Core
8
MBA 506
Data-Driven Managerial Decisions 1
MBA 507
Data-Driven Managerial Decisions 2
MBA 551
Predictive Analytics for Business and Big Data
MBA 552
Data Engineering, Management and Warehousing
Marketing and Business Skills
7
BUS 558
Communications, Privacy, and Ethics in Data Science
MBA 560
Marketing Management and Strategy
MBA 565
Marketing Analytics
Practicum
3
MBA 559
Business Analytics Practicum
Elective Courses
12
BUS 541
Strategic Risk Analysis Using Excel
MBA 545
Decision Making under Uncertainty
MBA 553
Digital Transformation
MBA 558
Artificial Intelligence in Management
MBA 566
Digital Marketing
MBA 536
Experience Innovation and Strategic Design
MBA 561
Consumer Behavior
MBA 562
Research Methods In Marketing
MBA 567
Marketing Metrics
MBA 590
Special Topics In Business Management (CRM Analytics)
MBA 590
Special Topics In Business Management (Machine Learning and Marketing)
MBA 590
Special Topics In Business Management (Pricing Strategy Analytics in Marketing)
MBA 590
Special Topics In Business Management (Business Analysis with SQL )
MBA 590
Special Topics In Business Management (Innovation and Marketing Systems in Germany (Germany Study Abroad))
To provide support with the technical skills the program requires, all students complete a self-paced, virtual boot camp before the start of the program. The boot camp was designed internally by our faculty, so it aligns directly with the main curriculum and ensures our students are set up for success on Day 1.
See sample student paths
Consider different approaches students can take in completing their coursework based on their individual goals and lifestyle.
“I fell in love with the curriculum. It really challenged me and forced me to think differently. And I felt that it could open a lot of doors in the future.”
Kelli Johnson ’24
Channel Operations Marketing Specialist, Toshiba Global Commerce Solutions
