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Poole College of Management
Jenkins Master of Management
Marketing Analytics

Marketing Analytics Careers

See what your future could look like in marketing with applied analytics. The Master of Management, Marketing Analytics (MMA) program prepares graduates to pursue high-demand, data-driven marketing careers across industries.

Explore Potential Careers

With more information at our fingertips than ever before, companies recognize that making data-informed marketing decisions is a key ingredient to their success. Marketing and analytics are now inextricably intertwined, creating growing opportunities for graduates of the Master of Management, Marketing Analytics (MMA) program to apply their skills across industries.

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Marketing Analytics Job Market and Demand

According to the U.S. Bureau of Labor Statistics, employment of market research analysts is projected to grow 13% from 2022 to 2032, with roughly 94,600 annual openings. Similarly, the demand for marketing data analysts is projected to grow 19% from 2018 to 2028.

With such strong demand for professionals who understand data, trends, and analytics, the Master of Management, Marketing Analytics (MMA) prepares students to gain expertise in marketing data analysis, strategic decision-making, and digital transformation, positioning them for success in a rapidly evolving market.

Why Marketing Analytics Careers Are Growing

The need for marketing analytics expertise is driven by organizations’ increasing use of data and market research across industries. Companies require employees with skills to analyze customer preferences, measure the effectiveness of marketing strategies, and identify factors influencing product demand. Marketing analyst and marketing data analyst roles now exist in nearly every sector, making marketing analytics careers a high-demand path for graduates of programs like the Master of Management, Marketing Analytics (MMA).

10-20% projected growth for marketing analytics positions

Between 2022-2032, according to the U.S. Bureau of Labor Statistics 

Explore Career Paths in Marketing Analytics

View job descriptions, salary information, and job outlooks for careers that the Master of Management, Marketing Analytics (MMA) prepares you to pursue.

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Relevant interests

You may be a good fit for a career in marketing analytics if you have interests and strengths in these areas:

  • Data Analysis: An interest in working with data and deriving insights from it is crucial for success in marketing analytics. Enjoying the process of exploring data sets, identifying trends and extracting meaningful information will be beneficial.
  • Problem-Solving: Marketing analytics often involves tackling complex business problems and optimizing marketing strategies. Having a passion for solving puzzles and finding innovative solutions to challenges can make the work more engaging and rewarding. 
  • Curiosity: A curious mindset is essential in marketing analytics, as it drives exploration and inquiry into consumer behavior, market trends, and the effectiveness of marketing campaigns. Being naturally curious about why certain outcomes occur and how they can be improved will fuel your success in the field.
  • Creativity: While analytics is data-driven, creativity plays a significant role in interpreting data and generating insights that drive marketing decisions. Having a creative mindset can help you think outside the box and come up with innovative approaches to analyzing and presenting data.
  • Tech Savviness: Marketing analytics often involves using various software tools and analytical platforms to collect, analyze, and visualize data. Being interested in technology and staying updated with the latest tools and techniques in data analysis and visualization will be advantageous.
  • Marketing and Consumer Behavior: Having a genuine interest in marketing concepts, consumer psychology, and market trends is important for understanding the context in which marketing analytics operates. Being passionate about how consumers make purchasing decisions and how marketing influences those decisions will deepen your understanding of the field.
  • Continuous Learning: The field of marketing analytics is constantly evolving with new technologies, methodologies, and trends. Having an interest in lifelong learning and staying updated with industry developments will ensure that you remain competitive and adaptable in the field.
  • Communication: Effective communication skills are essential in marketing analytics to convey complex analytical findings to non-technical stakeholders and to collaborate effectively with cross-functional teams. Being interested in refining your communication skills, both written and verbal, will enhance your effectiveness. 

Marketing Analytics Jobs and Salaries

Explore details about the following attainable job titles for program graduates, including job descriptions, job market outlooks, salaries, important skills, and common employers.

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