Master of Management, Marketing Analytics
The Poole College of Management’s Master of Management, Marketing Analytics concentration (MMA) equips students with state of the art data analytic techniques that focus not just on data handling but on leveraging meaningful data insights that increase ROI and drive growth. Having this critical practical knowledge and real-world experience will allow our graduates to make an immediate impact in the workforce.
Get to know us
We develop marketing analytics professionals with cutting-edge marketing techniques and a hands-on learning environment.
Accelerate your career
The demand for marketing analytics is greater than ever. Our premier education equips graduates to solve data-driven business problems with powerful strategies.
Think and do
We transform classrooms and industries with an integration of world-class education, innovative research and thought leadership.
Marketing analytics is projected to grow by 22 percent in North Carolina from 2016 to 2026 – and by 23% nationwide.
According to the Bureau of Labor Statistics