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Tackling complex problems. Transforming industries.

Big data is changing the landscape of modern marketing. Our MM in Marketing Analytics program develops innovative problem-solvers prepared to solve the global market’s biggest data-driven challenges.

Master of Management in Marketing

Poole College of Management’s Master of Management in Marketing Analytics program is equipping students with state of the art data analytic techniques that focus not just on data handling but on leveraging meaningful and valuable data insights that help increase ROI and drive growth. Having this critical practical knowledge and real-world experience will allow our graduates to make an immediate impact in the workforce.

Get to know us

We develop marketing analytics professionals with cutting-edge marketing techniques and a hands-on learning environment.

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Accelerate your career

The demand for marketing analytics is greater than ever. Our premier education equips graduates to solve data-driven business problems with powerful strategies.

Think and do

We transform classrooms and industries with an integration of world-class education, innovative research and thought leadership.

Learn More about the MM in Marketing Analytics

Learn how our MM in Marketing Analytics program can accelerate your career.

Marketing analytics is projected to grow by 22 percent in North Carolina from 2016 to 2026 – and by 23% nationwide.

According to the Bureau of Labor Statistics