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New Student Brings Global Education and Journalism Background to Poole

Associate director of NC State’s Global Training Initiative, former broadcast journalist and incoming marketing analytics student Ilin Misaras talks about what she’s learned in her career about communicating with diverse audiences – and how she hopes to combine data analytics and storytelling to communicate more effectively.

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Master of Management, Marketing Analytics

Over the past decade, demand for market research analysts and data scientists has remained steady at approximately 20%. In that same timeframe, North Carolina has been one of the top 10 states hiring for these positions.

The Poole College of Management’s Master of Management, Marketing Analytics concentration (MMA) equips students with state of the art data analytic techniques that focus not just on data handling, but on leveraging meaningful data insights that increase ROI and drive growth. Having this critical practical knowledge and real-world experience allows our graduates to make an immediate impact in the workforce.

Whether you are a seasoned marketing professional or starting your career in marketing, our program will prepare you for lifetime career success through rigorous and market-relevant classes, practicum projects and career coaching.

Get to know us

We develop marketing analytics professionals with cutting-edge marketing techniques and a hands-on learning environment.

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Accelerate your career

The demand for marketing analytics is greater than ever. Our premier education equips graduates to solve data-driven business problems with powerful strategies.

Think and do

We transform classrooms and industries with an integration of world-class education, innovative research and thought leadership.

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Hear Student Stories

Think the Master of Management, Marketing Analytics concentration (MMA) is right for you? Find out about our admissions process and how to apply.