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Meet Susan Bach, Career Coach for MMA Students

Susan Bach, executive coach in the Career Management Center for MRA and MMA students, shares about her approach to career coaching and the value of taking advantage of career services.

Read Susan's Story 

Master of Management, Marketing Analytics

Over the past decade, demand for market research analysts and data scientists has remained steady at approximately 20%. In that same timeframe, North Carolina has been one of the top 10 states hiring for these positions.

The Poole College of Management’s Master of Management, Marketing Analytics concentration (MMA) equips students with state of the art data analytic techniques that focus not just on data handling, but on leveraging meaningful data insights that increase ROI and drive growth. Having this critical practical knowledge and real-world experience allows our graduates to make an immediate impact in the workforce.

Whether you are a seasoned marketing professional or starting your career in marketing, our program will prepare you for lifetime career success through rigorous and market-relevant classes, practicum projects and career coaching.