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master of management marketing analytics

Tackling complex problems. Transforming industries.

Big data is changing the landscape of modern marketing. Our Master of Management program with a concentration in marketing analytics develops innovative problem-solvers prepared to solve the global market’s biggest data-driven challenges.

Master of Management, Marketing Analytics

Poole College of Management’s Master of Management program with a concentration in marketing analytics equips students with state of the art data analytic techniques that focus not just on data handling but on leveraging meaningful data insights that increase ROI and drive growth. Having this critical practical knowledge and real-world experience will allow our graduates to make an immediate impact in the workforce.

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We develop marketing analytics professionals with cutting-edge marketing techniques and a hands-on learning environment.

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Accelerate your career

The demand for marketing analytics is greater than ever. Our premier education equips graduates to solve data-driven business problems with powerful strategies.

Think and do

We transform classrooms and industries with an integration of world-class education, innovative research and thought leadership.

Learn More about the Master of Management, marketing analytics concentration

Marketing analytics is projected to grow by 22 percent in North Carolina from 2016 to 2026 – and by 23% nationwide.

According to the Bureau of Labor Statistics

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Think the Master of Management, marketing analytics concentration is right for you? Find out about our admissions process and how to apply.

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