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Poole College of Management 
Master of Management
Marketing Analytics
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First Group of MMA Graduates Cross the Stage

On May 4, Poole College of Management celebrated a handful of the MMA program's first graduates. Julia Zachgo and Noor Bokhari, two recent MMA grads, share their experiences in the program.

Hear from Julia and Noor 

Master of Management, Marketing Analytics

Over the past decade, demand for market research analysts and data scientists has remained steady at approximately 20%. In that same timeframe, North Carolina has been one of the top 10 states hiring for these positions.

The Poole College of Management’s Master of Management, Marketing Analytics concentration (MMA) equips students with state of the art data analytic techniques that focus not just on data handling, but on leveraging meaningful data insights that increase ROI and drive growth. Having this critical practical knowledge and real-world experience allows our graduates to make an immediate impact in the workforce.

Whether you are a seasoned marketing professional or starting your career in marketing, our program will prepare you for lifetime career success through rigorous and market-relevant classes, practicum projects and career coaching.

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We develop marketing analytics professionals with cutting-edge marketing techniques and a hands-on learning environment.

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Accelerate your career

The demand for marketing analytics is greater than ever. Our premier education equips graduates to solve data-driven business problems with powerful strategies.

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We transform classrooms and industries with an integration of world-class education, innovative research and thought leadership.

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More News

First Group of MMA Graduates Cross the Stage

On May 4, Poole College of Management celebrated a handful of the MMA program’s first graduates. Julia Zachgo and Noor Bokhari, two recent MMA grads, share about their experiences in the program. 

Earning a Promotion while Enrolled in Online Master’s Program, Commencement is the Icing on the Cake

NC State Online Master of Management, Marketing Analytics graduate finds course content practical, impactful and attainable. She has already advanced to the role of data analyst as a result of her participation in the program. 

BAI Roundtable Facilitates Networking, Exposes Marketing Analytics Students to Emerging Trends 

On April 26, NC State’s BAI Initiative hosted its second annual roundtable event to generate new ideas and share emerging trends. For MMA graduate students, the event was an opportunity to network and learn from industry professionals about strategic decision-making and the importance of data. Ju Yon Yu and Kayla Layden, two MMA graduate students who attended the event, share about why they chose to participate and some highlights from the event.