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A foundation in marketing analytics prepares graduates to meet the biggest market challenges facing business today.

Accelerate Your Career

With companies investing substantially more in marketing analytics to build robust marketing strategies and increase ROI, our hands-on curriculum will develop leaders ready to convert raw data into actionable knowledge.

Students will learn cutting-edge marketing techniques that allow them to handle large amounts of data, use appropriate analytics software and modeling techniques, and implement powerful marketing strategies.

The Master of Management, Marketing Analytics concentration (MMA) is an online, part-time program intended for working professionals, and we welcome recent undergraduates with both business and non-business degrees to apply – with applicants from quantitative backgrounds being particularly well-suited for the program. We also welcome more experienced graduates who are pursuing a career change or professional development through a specialized degree program in applied analytics.

The Makings of a Good MMA Candidate

What makes for a strong candidate for the MMA program? What kinds of work experience, career goals and personal characteristics should applicants have? MMA program director Rishika Rishika helps prospective students determine whether the program is the right fit.

To be honest, it hasn’t felt like a virtual experience. I’ve really enjoyed the interaction with other students and there is very good support from the professors.

Vicente Jimenez

MMA Class of 2023
Audit Manager, BASF