Nov 23, 2023
The integration of AI into marketing departments has helped refine their decision-making and revolutionize the way businesses engage with their customers.
Jul 20, 2023
While often used interchangeably, data science is not synonymous with business analytics. Learn the difference between the two, and which path may be more suited for your professional background and career goals.
Apr 5, 2023
Fangfei Guo's recent study analyzes how online retailers have to grapple with consumer demands for free shipping while balancing high shipping costs.
Feb 2, 2023
We sat down with Bill Rand to learn more about ChatGPT, its risks and what educators need to keep in mind going forward.
Nov 18, 2022
Professor Bill Rand explains the difference between Web 3 and the metaverse, how advanced technologies can create value for customers and what steps companies can take to prepare for the next evolution of the internet.
Nov 15, 2022
Heather Dretsch, assistant professor of marketing, explains through her research how organizations need to be relevant to a newer generation through social media. “What this means is that Gen Zers…
Oct 28, 2022
MMA student Emily Gower spoke with professor Basiru Usman about the importance and versatility of predictive analytics tools, as well as the growing importance of marketing analytics skills in today’s business environment.
Sep 29, 2022
Donnie Hale and Bill Rand highlight the key factors companies need to consider if they want to provide customers with the right types of personalized interactions, including walking the fine line between being intelligent and “creepy”.
Sep 22, 2022
Recent reports show that approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z and Millennials on social media.…
Aug 18, 2022
A recent report from Adverity dives into an interesting phenomenon: While most companies identify themselves as data-driven and mature in their analytics capabilities, their actual performance says otherwise.