Apr 2, 2024
The Poole College assistant professor of marketing — and resident Gen Alpha expert — explains what makes Gen Alpha who they are and how marketers can build relationships with them.
Feb 27, 2024
How do supply chains impact everyday marketing decisions related to product, price, place and promotion? How are analytics revolutionizing supply chains? Dive in with our two industry experts in this recap of our fourth virtual Speaker Series event.
Nov 23, 2023
The integration of AI into marketing departments has helped refine their decision-making and revolutionize the way businesses engage with their customers.
Jul 20, 2023
While often used interchangeably, data science is not synonymous with business analytics. Learn the difference between the two, and which path may be more suited for your professional background and career goals.
Apr 5, 2023
Fangfei Guo's recent study analyzes how online retailers have to grapple with consumer demands for free shipping while balancing high shipping costs.
Feb 2, 2023
We sat down with Bill Rand to learn more about ChatGPT, its risks and what educators need to keep in mind going forward.
Nov 18, 2022
Professor Bill Rand explains the difference between Web 3 and the metaverse, how advanced technologies can create value for customers and what steps companies can take to prepare for the next evolution of the internet.
Nov 15, 2022
Heather Dretsch, assistant professor of marketing, explains through her research how organizations need to be relevant to a newer generation through social media. “What this means is that Gen Zers…
Oct 28, 2022
MMA student Emily Gower spoke with professor Basiru Usman about the importance and versatility of predictive analytics tools, as well as the growing importance of marketing analytics skills in today’s business environment.
Sep 29, 2022
Donnie Hale and Bill Rand highlight the key factors companies need to consider if they want to provide customers with the right types of personalized interactions, including walking the fine line between being intelligent and “creepy”.