Aug 31, 2022
Ari Sheinkin, VP of Marketing Analytics at IBM, shared his perspectives on the value of marketing analytics at IBM and in today’s work environment, what IBM looks for in potential employees and more.
Aug 18, 2022
A recent report from Adverity dives into an interesting phenomenon: While most companies identify themselves as data-driven and mature in their analytics capabilities, their actual performance says otherwise.
Jun 7, 2022
In addition to helping businesses make critical decisions with things like inventory management and customer acquisition, simple regression analysis techniques can help inform everyday decisions, like whether or not your mortgage application is approved, says assistant professor Basiru Usman.
May 11, 2022
Bill Rand and Haroon Abbu dive into AI and how it’s taught in the classroom.
May 10, 2022
The finding could inform how best to craft social media marketing campaigns.
May 5, 2022
The MMA program sat down with Ranjeet Bhosale, senior director of audience-based marketing and personalization at The Home Depot, to discuss how he and his team use analytics to meet customer needs and and how Poole College’s MMA graduates can shine in the field.
May 2, 2022
Heather Dretsch recently collected data, and with analytical support, that explores what it means for local businesses building and managing Instagram feeds for their brands.
Apr 4, 2022
How, in this volatile environment of social media, cancel culture and demanding customers, can brands and businesses protect their reputation?
Mar 16, 2022
Data helps support innovation, problem-solving and strategic decision-making, and clears the way for better, more effective marketing. And the best part? Businesses of every kind and size can tap into its power through analytics.
Feb 22, 2022
Google is ditching third-party cookies in 2023. What will be the impact on digital advertising and consumer privacy? BAI executive director Bill Rand weighs in.