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Heather Dretsch Explains Why Gen Z is Layering Their Social Media Time

Heather Dretsch, assistant professor of marketing, explains through her research how organizations need to be relevant to a newer generation through social media.

“What this means is that Gen Zers are choosing to layer their social media time. They are intentional about where and when they choose to engage,” said Dretsch.

Read more on Forbes.

This post was originally published in Poole Thought Leadership.