Campbell Reid, Building a Career in EdTech Through Marketing Analytics

Campbell Reid found more than a graduate program in NC State’s MMA program, gaining the skills, connections and confidence that helped her launch a full-time career in EdTech.

Rylie Newman, Senior Marketing Manager, Brand Strategy – Marketing Excellence Program, AT&T

At Jenkins, dual-degree graduate Rylie Newman found the community, career support and analytics training to turn her marketing interests into a new opportunity with AT&T’s Marketing Excellence Program.

Amanda Meixsell Wilmoth, Marketing Coordinator, Travis Crawford HVAC, Plumbing & Electrical

After running her own photography business, Amanda Meixsell Wilmoth returned to the corporate world through the Jenkins MMA program, gaining the skills and confidence to grow her marketing career while balancing graduate school and family life.

Jason Vo, Data-Driven Entrepreneur

From aspiring physical therapist to data-driven marketer and entrepreneur, Jason Vo’s journey has been defined by adaptability. As a new parent and a graduate student in NC State’s Master of Management, Marketing Analytics (MMA) program, he’s using his passion for science and analytics to help businesses grow — and to lay the groundwork for future ventures of his own.

Teresa Tate, Marketing & Recruiting Coordinator, Western Carolina University

For Teresa Tate, completing the MMA program is about more than advancing her career – it’s also showing her children that learning never stops. With a full schedule working in marketing and recruiting – plus being a mom of two – she’s finding a balance of growing professionally without sacrificing what matters most.

Patrick Gotimer, Wolfpack Athletics Champion

One month after starting the Jenkins MMA program, Patrick Gotimer was promoted to NC State Athletics director of ticket sales. Today, he’s using what he’s learning in the classroom to redefine the fan experience and support student-athletes.

Rosa Sierra Flores, Marketing Assistant, Eno Animal Hospital

With an educational background in digital arts, the MMA program provides Rosa Sierra Flores with the foundation she needs to launch her into the field of marketing.

Justine Wan, Content Team Manager, Roofer Marketers

The Master of Management, Marketing Analytics (MMA) program has given Justine Wan the opportunity to expand her network and enhance her marketing expertise with emerging marketing insights and state-of-the-art analytics techniques.

Andrew Baker, Digital Marketing Leader, Autobell Car Wash

The MMA program’s future-focused curriculum, supportive community and opportunities for professional development have helped Andrew Baker become a more agile, innovative marketing leader.

Heather Young, Platform Engagement and Deepening Product Manager at Truist

For Heather Young, the flexibility of the Master of Management program, along with the practical, hands-on curriculum and supportive faculty, have made for a rich learning experience that adds value to her career in real time.

Sidd Ekkad, Product Planner at Belk

Being part of the MMA program has not only given Sidd Ekkad a greater understanding of modern marketing practices and the marketing applications of cutting-edge technologies – it also helped him determine his career path and connected him to his current role at Belk.

Anna-Kate Ladbrook, Marketing Data Analyst at Biltmore 

The MMA program helped Anna-Kate Ladbrook develop in-demand analytics skills, build meaningful relationships and land an internal promotion as a marketing data analyst.

June 18, 2026

Kaylee Warren ‘26, Senior Associate Product Marketing Manager, JMP

With a background in math, economics and product marketing, Kaylee found a strong fit in Jenkins’ marketing analytics master’s program. The experience helped her deepen her analytics skills while continuing to grow in a role she already loved.

May 29, 2025

Kayla Layden ‘24, Marketing Coordinator, D.R. Horton

When her original grad program was discontinued, Kayla Layden pivoted into NC State’s Master of Marketing Analytics—and found a new path she’s passionate about. From faculty support to real-world connections, the MMA program helped her build the skills and network to thrive in a new industry.

December 17, 2024

Matt McCann ‘23, Data Scientist, Sealed Air

With a desire to dig into the technical and strategic aspects of data analytics, Matt McCann knew Poole College was the place to get him to where he wanted to go. But the ROI? Even better than he could have imagined.

April 23, 2024

Kingson Wang ’23, Financial Analyst at First Citizens Bank

According to Kingson Wang, Jenkins Graduate School offered a foundation in marketing and analytics he couldn’t find anywhere else – and as a career changer hoping to pivot into a data analyst role, that opportunity was too good to pass up. Thanks to hands-on learning opportunities in the MMA program and the opportunity to learn modern analytics software, he landed a job at First Citizens Bank.