Category: Faculty stories

Jul 19, 2022

Taking A Real-World Approach

Professor Basiru Usman focuses on providing students opportunities to apply their education to address actual business challenges. 

Feb 7, 2022

Stefanie Robinson Receives Inaugural Teaching Fellows Award

“The Poole College Teaching Fellows exemplify true excellence in management education,” said Richard Warr, associate dean for faculty and research. “In particular, fellows are at the forefront of innovation in their disciplines and they embrace the college’s goal of analytical problem solving and entrepreneurial mindset in their teaching.” 

Jan 28, 2022

Faculty Spotlight: Rishika Rishika

Rishika teaches a marketing analytics course focused on key data analytic techniques widely used in marketing that can be leveraged to tackle various marketing problems and issues. 

Jan 27, 2022

Bill Rand Study Finds the Formula for the Perfect Instagram Image

Bill Rand, associate professor of marketing, and fellow researchers from NC State determined how to produce the perfect Instagram photo to attract likes through a program for marketing experts. 

Jan 20, 2022

Students and Clients Win With Poole’s Marketing Research Course

Partnering with clients across the state and beyond, students in Poole’s marketing research class (MBA 562) work on small teams to conduct in-depth, relevant marketing research that helps organizations respond to real-world management decision problems. 

Dec 13, 2021

What is Marketing Analytics? Q+A on Career Opportunities and More

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field. 

Nov 17, 2021

Bill Rand on Leveraging Consumer Feedback on Social Media

Bill Rand, associate professor of marketing, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices. 

Nov 16, 2021

Patrice Fontaine Nealon: Forging Paths to Discovery

As a senior lecturer in marketing at the Poole College of Management, Patrice Nealon leverages 20 years of teaching experience and a diverse background in sales and marketing roles to help students discover their own passions and build a rewarding career. 

Oct 29, 2021

Bill Rand Explains Big Data Analytics and Machine Learning in Today’s World

At Poole College, there’s no one who knows more about big data, machine learning and marketing analytics than Bill Rand. We sat down with Rand for an eye-opening conversation about the current data landscape, trends and predictions for the future of the industry. Here are some of the highlights. 

Oct 27, 2021

Poole Professor’s Research Shows How COVID-19 Vaccine Marketing Strategies Must Change for Global Success

In the United States, uncertain consumers tend to prefer middle options as a smart choice, a robust decision phenomenon known as “the compromise effect.” So when trying to promote COVID-19 vaccination, presenting it as the common or non-extreme choice may effectively win over those who are not yet vaccinated. However, does that approach hold the same sway in other countries?