Faculty stories

Oct 27, 2021

Poole Professor’s Research Shows How COVID-19 Vaccine Marketing Strategies Must Change for Global Success

In the United States, uncertain consumers tend to prefer middle options as a smart choice, a robust decision phenomenon known as “the compromise effect.” So when trying to promote COVID-19 vaccination, presenting it as the common or non-extreme choice may effectively win over those who are not yet vaccinated. However, does that approach hold the same sway in other countries? 

Oct 22, 2021

Donnie Hale Offers Three Pieces of Business Analytics Advice

Donnie Hale, lecturer in business analytics, suggests three steps an organization should take when analytics patterns go awry in scenarios like the COVID-19 pandemic. 

Oct 6, 2021

Researchers Explore Strategic Licensing and the Impact of Reward Programs on Long-Term Consumption

Are there distinct differences between the behaviors of consumers who eat in moderation and the ones who don’t? When do consumers indulge? And what strategies do consumers employ to maintain a healthy lifestyle? These are all questions that sparked a study conducted by a team of researchers, including Poole College’s Rishika Rishika. 

Aug 31, 2021

Big Tech’s Dark Side: Killer Apps, Abs, and Acqs

Sherry Fowler, professor of practice in information technology and business analytics, breaks down the negative side of the technology industry. 

Aug 16, 2021

Master of Management, Marketing Analytics: Meet the Faculty

As data insights become increasingly sought after across industries, Poole College’s new Master of Management program with a concentration in marketing analytics will train the next generation of marketing leaders able to capitalize on this valuable resource. 

Aug 12, 2021

Heather Dretsch Breaks Down How to Market to Gen Alpha

Heather Dretsch, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025. 

Aug 4, 2021

Kristin Siebenaler Brings 20 Years of Leadership Experience to the Business Analytics Initiative

NC State Poole College of Management announced Kristin Siebenaler as the director of the Business Analytics Initiative (BAI). 

Jul 29, 2021

Stacy Wood Warns Businesses About Taking Anti-Vaccine Stance

Stacy Wood, professor of marketing, advised businesses to be wary of taking a public anti-vaccine stance as they risk alienating patrons on both sides of the argument. 

Jul 21, 2021

Stacy Wood Describes Hesitancy as ‘Mindful and Cognitive’ When Assessing Vaccination

Stacy Wood, professor of marketing, defines vaccine hesitancy as a mindful assessment of the risks and benefits of vaccination based on previous history. 

Jul 15, 2021

Using Machine Learning to Implement Personalized Product Recommendations [VIDEO]

Basiru Usman, teaching assistant professor in the Department of Business Management, explains how companies can implement machine learning with the data mining techniques in basket analysis.