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Bill Rand on Leveraging Consumer Feedback on Social Media

Bill Rand, associate professor of marketing, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices.

“We’ve known since the beginning of time that what consumers say to each other is the biggest influence on decisions to purchase products,” said Rand. “And it’s more important than ever to pay attention to social media to hear what customers are saying.”

This post was originally published in Poole Thought Leadership.