Skip to main content
NC State Home
Poole College of Management
Jenkins Master of Management
Marketing Analytics

mid-news-features

Student working on his laptop.

Jan 13, 2023

What is Marketing Analytics?

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field.

Aug 31, 2022

Marketing Mindset with Ari Sheinkin of IBM

Ari Sheinkin, VP of Marketing Analytics at IBM, shared his perspectives on the value of marketing analytics at IBM and in today’s work environment, what IBM looks for in potential employees and more.

Jan 27, 2022

Bill Rand Study Finds the Formula for the Perfect Instagram Image

Bill Rand, associate professor of marketing, and fellow researchers from NC State determined how to produce the perfect Instagram photo to attract likes through a program for marketing experts.
Students working together on classwork.

Jan 20, 2022

Students and Clients Win With Poole’s Marketing Research Course

Partnering with clients across the state and beyond, students in Poole’s marketing research class (MBA 562) work on small teams to conduct in-depth, relevant marketing research that helps organizations respond to real-world management decision problems.

Student typing on their laptop.

Dec 15, 2021

Metrics, External Data and the Road to Innovation

In a world saturated with data, communication channels and digital platforms, marketers have more resources at their disposal than ever before. But which metrics should businesses be paying attention to? What kinds of external resources can they leverage? How can they harness all the available tools to spark innovation?

Dec 6, 2021

Leader of the Pack Doubles Down on Poole College

Grant Gibson, starting center and team captain for the Wolfpack football team, is pursuing his Master of Management, Marketing Analytics concentration (MMA) degree after graduating earlier this year as an undergraduate studying supply chain management.

Nov 29, 2021

Understanding the Minds of Today’s Consumers

See how the Poole College of Management's Consumer Research Laboratory sheds light on an array of modern consumer behaviors.
Student typing on their laptop and receiving messages.

Nov 17, 2021

Bill Rand on Leveraging Consumer Feedback on Social Media

Bill Rand, associate professor of marketing, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices.

Nov 16, 2021

Patrice Fontaine Nealon: Forging Paths to Discovery

As a senior lecturer in marketing at the Poole College of Management, Patrice Nealon leverages 20 years of teaching experience and a diverse background in sales and marketing roles to help students discover their own passions and build a rewarding career.
AI machine learning concept art

Oct 29, 2021

Bill Rand Explains Big Data Analytics and Machine Learning in Today’s World

At Poole College, there’s no one who knows more about big data, machine learning and marketing analytics than Bill Rand. We sat down with Rand for an eye-opening conversation about the current data landscape, trends and predictions for the future of the industry. Here are some of the highlights.