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Tag: mid-news-features

Aug 31, 2021

Big Tech’s Dark Side: Killer Apps, Abs, and Acqs

Sherry Fowler, professor of practice in information technology and business analytics, breaks down the negative side of the technology industry. 

Donnie Hale

Aug 16, 2021

Master of Management, Marketing Analytics: Meet the Faculty

As data insights become increasingly sought after across industries, Poole College’s new Master of Management program with a concentration in marketing analytics will train the next generation of marketing leaders able to capitalize on this valuable resource. 

Aug 12, 2021

Heather Dretsch Breaks Down How to Market to Gen Alpha

Heather Dretsch, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025. 

Aug 4, 2021

Kristin Siebenaler Brings 20 Years of Leadership Experience to the Business Analytics Initiative

NC State Poole College of Management announced Kristin Siebenaler as the director of the Business Analytics Initiative (BAI). 

Jul 29, 2021

Stacy Wood Warns Businesses About Taking Anti-Vaccine Stance

Stacy Wood, professor of marketing, advised businesses to be wary of taking a public anti-vaccine stance as they risk alienating patrons on both sides of the argument. 

Jul 26, 2021

The Power of Perseverance

When Nathan Paris opened up the email announcing his acceptance into Poole College’s new Master of Management program with a concentration in marketing analytics, it took him a minute to process what he was reading. 

Jul 15, 2021

Using Machine Learning to Implement Personalized Product Recommendations [VIDEO]

Basiru Usman, teaching assistant professor in the Department of Business Management, explains how companies can implement machine learning with the data mining techniques in basket analysis. 

Jun 29, 2021

Business Analytics Honors Program Students Collaborate with Sustainable Apparel Startup

Two student teams in BUS 459 Business Analytics Practicum worked with Project DXM, a startup whose mission is to help create custom apparel and footwear sustainably and effectively. 

Jun 21, 2021

Leading the Charge

Major Luke High, MBA ’16, is part of a trailblazing effort to transform the practice of marketing within the U.S. Army and the Directorate of Admissions at the United States Military Academy West Point. 

Jun 21, 2021

Stacy Wood Explains How to Get Consumers Interested in Receiving a COVID Vaccine

Stacy Wood’s, professor of marketing, recent study examined different marketing incentives for those who are disinterested in receiving a COVID-19 vaccine, not opposed. “Instead of top experts, you might give them celebrities,” said Wood. “Even Elvis Presley didn’t convince everyone.” Read more on The New York Times. This post was originally published on Poole Thought Leadership…