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Donnie Hale Offers Three Pieces of Business Analytics Advice

Donnie Hale, lecturer in business analytics, suggests three steps an organization should take when analytics patterns go awry in scenarios like the COVID-19 pandemic.

“Analytics are built on historic patterns and the assumption is that the world tomorrow is going to look like the world today, but what happens in a scenario like the pandemic when it doesn’t?” Hale asks.

This post was originally published on Poole Thought Leadership here.