Heather Dretsch Breaks Down How to Market to Gen Alpha
Heather Dretsch, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025.
“There’s a subset of young, millennial moms who are invested in buying the best products they can afford for their kids,” said Dretsch. “As a result, the next generation of kids are going to have very similar tastes to that of their millennial parents when it comes to brands, unlike Gen Z.”
Read more on Vox.
This post was originally published on Poole Thought Leadership.