Skip to main content

Tag: mid-news-features

Jun 17, 2021

Health and Socializing: Why People Use Mixed-Reality Sports Platforms

New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use these online platforms. The findings offer insights for future iterations of these technologies – and how to market them. At issue are “mixed-reality sports”: augmented… 

Jun 14, 2021

Patrick Flynn Sees Challenges in Negotiating Work From Home Policies

Patrick Flynn, assistant professor of human resource management, expects tech companies to have major challenges in negotiating work from home policies for their employees. “The biggest I expect to see is more employee choice and empowerment in their own work arrangements,” said Flynn. “I think people will be given the opportunity to choose an arrangement… 

Jun 4, 2021

COVID & Unemployment: Behind the Numbers

Poole economics professor Steve Allen shares his perspective on how the pandemic is affecting the national economy. 

Jun 4, 2021

Apathy’s Effect on COVID Vaccinations

Stacy Wood’s, professor of marketing, latest look at COVID vaccinations published in Journal of the American Medical Association 

future of marketing analytics

May 13, 2021

How Successful Marketers are Preparing for the Future of Data Analytics

Data analytics techniques have been on the rise for years, helping marketers learn more about their customers and target them with tailored product recommendations and advertisements. And while its use is undeniably and increasingly beneficial (and necessary),  some experts are saying that data analytics is now bringing with it several risks in security, privacy, regulation… 

May 13, 2021

Bill Rand Study Shows How Companies Can Track Brand Reputation Through Social Media and AI

A new study co-authored by Bill Rand, associate professor of marketing, in the Journal of Marketing shows how artificial intelligence (AI) analytics of social media can track brand reputation in real-time. “The fact that brand reputation is not constant makes it essential for companies to monitor their brands continuously, to determine whether a brand’s reputation is… 

Apr 29, 2021

Apple Arrives in RTP: What does this mean for the local economy and NC State?

Apple has announced their intent to break ground on a hub in Research Triangle Park (RTP), bringing $1 billion and over 3,000 jobs to North Carolina. The arrival of the tech giant promises six-figure salaries to those in IT-related fields and prospective job opportunities NC State graduates. Steve Allen, associate dean and professor of economics, breaks down the… 

Apr 20, 2021

Virtual Practicum Proves Valuable in Teaching Skills for the Future

A virtual environment opened up opportunities for MBA students to work with companies across the U.S and apply new skills sets in their semester long projects within the Business Analytics Practicum. 

Mar 25, 2021

Companies Predicted to Double Down on Analytics in 2021

A press release published by Gartner predicts that 2021 will be the year data analytics becomes a “core business function” for many companies.  Rita Sallam, distinguished research vice president at Gartner, stated that the global pandemic has served as a cataclysm for many data and analytics leaders to “identify key technology trends and prioritize those with… 

Mar 10, 2021

New Business Analytics Initiative Combines Data, Innovation, Leadership

Poole College’s Business Analytics Initiative is propelling the college even further as a hub for data analysis in business through education, research and thought leadership.