Whether you are a seasoned marketing professional or starting your career, our program will prepare you for lifetime career success in marketing and business analytics through market-relevant classes, practicum projects and career coaching.
Our flexible online Master of Management, Marketing Analytics (MMA) lays a foundation of cutting-edge techniques, big data analytic skills and the real-world experience our graduates need to strengthen businesses and transform industries through data-driven decision-making in marketing. Learn quick facts about our program:
23% Growth for Marketing Analytics Jobs in NC
Our online program will prepare you for trending job openings, including marketing analysts, market research analysts, business analysts and more.
Ranked in the Top 20 for Business Analytics Programs in the U.S.
Recognized for excellence in business analytics, Poole College prepares students to leverage meaningful data insights that increase ROI and drive organizational growth.
Career Support to Advance or Pivot Career in Analytics
In addition to career coaching and other services through the Poole Career Center, marketing analytics students have direct access to the Business Analytics Initiative, its faculty, industry connections and events.
Program Delivery: Ultimate Flexibility
The program can be completed entirely online and asynchronously, typically in two to three years. Students have the option to attend some evening and hybrid weekend courses.
Start Dates: January or August
We accept applications on a rolling basis year-round. Apply early to be considered for scholarships.
Add Optional Global Experiences
Students can take weeklong courses outside of the U.S., with options available in countries such as France, Switzerland, Germany, Brazil, and South Africa.
Connect with Us
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Hear Student Stories
Hear directly from two of our students as they share their experiences in the Master of Management, Marketing Analytics program while balancing full-time employment.
Student Experience and Work-Life Balance
“Once I learned how to manage my time, after a couple of weeks at school, things really panned out well,” says Hanna Gannett, a search engine marketing analyst at a digital marketing firm. “It’s honestly very manageable to balance this program with a job, especially if you plan your courses accordingly.”
“Being enrolled in the MMA program played a huge part in my internal promotion… since I didn’t have a strong background in analytics, I decided to join the program to boost my analytics skills. I think that willingness to learn and try something new helped me stand out.”
Azik Basheer ’24
Business Analyst, Customer Experience (CX) Services, Cisco
Ready to Take the Next Step?
The Master of Management, Marketing Analytics concentration (MMA) maintains several rounds of application deadlines. We accept applications on a rolling basis, and students can choose to start the program in January or August. Learn about the admissions process and apply early to be considered for scholarships.
