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Apr 5, 2023

Examining the Impact of Membership-based Free Shipping

Fangfei Guo's recent study analyzes how online retailers have to grapple with consumer demands for free shipping while balancing high shipping costs. 

Feb 22, 2023

Poole Staff Spotlight: Meet Kristin Siebenaler

After a 20-year career directing large, complex sponsored research collaborations, Kristin Siebenaler joined the Poole College of Management in July 2021 to lead the college‚Äôs Business Analytics Initative (BAI). 

Oct 28, 2022

Fangfei Guo: Insights to Action

Fangfei Guo developed a keen interest in marketing analytics as an undergraduate student, and she never looked back. 

Aug 29, 2022

Poole College Welcomes New Cohorts of Graduate Program Students

Following their summer orientations, Poole College welcomes five new cohorts of students into our graduate programs. 

Jun 2, 2022

BAI Hosts Inaugural Business Analytics Roundtable

Featuring thought leaders from academia, firms and organizations working on state-of-the-art analytics, the roundtable gave leaders the opportunity to share how they are tapping into the transformational power of data. 

May 11, 2022

Poole Podcast Season 2, Episode 4: How AI is Driving Data Decisions in Business, with Haroon Abbu and Bill Rand

Bill Rand and Haroon Abbu dive into AI and how it’s taught in the classroom. 

May 2, 2022

Business Analytics Initiative Presents Inaugural Roundtable on May 19

The inaugural roundtable will feature thought leaders from academia, firms and organizations that are working on state-of-the-art analytics and the transformational power of those analytics. 

May 2, 2022

Current Insights for Local Brands Who Use Instagram

Heather Dretsch recently collected data, and with analytical support, that explores what it means for local businesses building and managing Instagram feeds for their brands. 

Nov 17, 2021

Bill Rand on Leveraging Consumer Feedback on Social Media

Bill Rand, associate professor of marketing, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices. 

Nov 16, 2021

Patrice Fontaine Nealon: Forging Paths to Discovery

As a senior lecturer in marketing at the Poole College of Management, Patrice Nealon leverages 20 years of teaching experience and a diverse background in sales and marketing roles to help students discover their own passions and build a rewarding career.