News

Jun 13, 2024

Andrew Baker, Digital Marketing Leader, Autobell Car Wash

The MMA program’s future-focused curriculum, supportive community and opportunities for professional development have helped Andrew Baker become a more agile, innovative marketing leader.

May 24, 2024

Heather Young, Platform Engagement and Deepening Product Manager at Truist

For Heather Young, the flexibility of the Master of Management program, along with the practical, hands-on curriculum and supportive faculty, have made for a rich learning experience that adds value to her career in real time.

May 23, 2024

BAI Roundtable Envisions the Future of Data Science and Analytics

More than 100 faculty members, professionals and students gathered at the day-long event to discuss emerging trends and think critically about what lies ahead.

May 23, 2024

Newsweek Features Poole Research on Daylight Savings Time

Reviewing consumer data, two marketing professors find the effects of springing forward on spending and eating habits.

May 21, 2024

When Giveaways Get Out of Hand

Poole College marketing professor Michael Stanko authored this analysis of the Red Lobster and the shrimp special that spurred it. This week, Red Lobster announced it was declaring bankruptcy, due in part to a disastrously successful $20 endless shrimp promotion.  The Red Lobster situation is more than a little peculiar. Red Lobster’s largest investor, Thai…

Apr 29, 2024

5 Outstanding Graduates from Jenkins Class of 2024

Discover the inspiring stories of five exceptional graduates from Poole College of Management’s Jenkins Graduate Programs as they transition from academic excellence to impactful careers.

Apr 23, 2024

Kingson Wang ’23, Financial Analyst at First Citizens Bank

According to Kingson Wang, Jenkins Graduate School offered a foundation in marketing and analytics he couldn’t find anywhere else – and as a career changer hoping to pivot into a data analyst role, that opportunity was too good to pass up. Thanks to hands-on learning opportunities in the MMA program and the opportunity to learn modern analytics software, he landed a job at First Citizens Bank.

Mar 27, 2024

Heather Dretsch Examines How Gen Alpha Differs From Gen Z and Why It Matters

The Poole College assistant professor of marketing — and resident Gen Alpha expert — explains what makes Gen Alpha who they are and how marketers can build relationships with them.

Feb 27, 2024

Exploring the Intersection of Marketing Analytics and Supply Chain

How do supply chains impact everyday marketing decisions related to product, price, place and promotion? How are analytics revolutionizing supply chains? Dive in with our two industry experts in this recap of our fourth virtual Speaker Series event.

Feb 7, 2024

Sidd Ekkad, Product Planner at Belk

Being part of the MMA program has not only given Sidd Ekkad a greater understanding of modern marketing practices and the marketing applications of cutting-edge technologies – it also helped him determine his career path and connected him to his current role at Belk.