Jul 20, 2023
While often used interchangeably, data science is not synonymous with business analytics. Learn the difference between the two, and which path may be more suited for your professional background and career goals.
Apr 12, 2023
What makes for a strong candidate for the MMA program? What kinds of work experience, career goals and personal characteristics should applicants have? MMA program director Rishika Rishika helps prospective students determine whether the program is the right fit.
Jan 13, 2023
Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field.
Nov 18, 2022
Professor Bill Rand explains the difference between Web 3 and the metaverse, how advanced technologies can create value for customers and what steps companies can take to prepare for the next evolution of the internet.
Oct 28, 2022
MMA student Emily Gower spoke with professor Basiru Usman about the importance and versatility of predictive analytics tools, as well as the growing importance of marketing analytics skills in today’s business environment.
Oct 18, 2022
For MMA student Azik Basheer, the decision to pursue his master's degree started to pay off after only a few months, when he was offered a new position as a business analyst with his employer.
Sep 29, 2022
Donnie Hale and Bill Rand highlight the key factors companies need to consider if they want to provide customers with the right types of personalized interactions, including walking the fine line between being intelligent and “creepy”.
Sep 28, 2022
NC State Football star and Poole College Master of Management, Marketing Analytics student Tim McKay has big dreams for Raleigh… and himself.
Sep 22, 2022
Recent reports show that approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z and Millennials on social media.…
Sep 21, 2022
From his time as a captain in the U.S. Army to now leveraging the power of marketing and analytics, MMA student Travis Galbraith is dedicated to a life of service.