Skip to main content
Poole College of Management
Jenkins Master of Management
Marketing Analytics
Top of Page

Staff

Jun 10, 2025

Bill Rand Appointed New Goodnight Executive Director of Institute for Advanced Analytics

Goodnight Executive Director of the Institute for Advanced Analytics Michael Rappa is returning to the faculty in the Department of Computer Science in the College of Engineering, and Bill Rand will be appointed Goodnight Executive Director of the IAA, effective July 1.
photograph looks down on a department store displays of luxury goods

Jun 10, 2025

Study Finds Opening ‘Off-Price’ Stores Increases Online Shopping for High-End Retailers

When high-end retailers open “off-price” stores, which sell less expensive merchandise, it reduces customer spending at their flagship stores – but increases spending at their online stores.
NC State's Belltower stands behind a garden of red and white flowers.

May 14, 2025

Bill Rand Among 2025 Outstanding Research Award Winners

Felix N. Castellano, Bill Rand, Melanie Simpson and Ross Sozzani won the 2025 Outstanding Research Award — the university’s top honor recognizing faculty who lead in their fields, commit to mentoring their fellow NC State faculty and advance a multidisciplinary research community. The four award winners will be inducted into the Research Leadership Academy.
The exterior of a Red Lobster restaurant

May 21, 2024

When Giveaways Get Out of Hand

Poole College marketing professor Michael Stanko authored this analysis of the Red Lobster and the shrimp special that spurred it. This week, Red Lobster announced it was declaring bankruptcy, due in part to a disastrously successful $20 endless shrimp promotion.  The Red Lobster situation is more than a little peculiar. Red Lobster’s largest investor, Thai…
Student sitting at a desk working on his laptop.

Jul 20, 2023

Business Analytics and Data Science: What’s the Difference?

While often used interchangeably, data science is not synonymous with business analytics. Learn the difference between the two, and which path may be more suited for your professional background and career goals.

Five students filling in paperwork.

Apr 12, 2023

The Makings of a Good MMA Candidate

What makes for a strong candidate for the MMA program? What kinds of work experience, career goals and personal characteristics should applicants have? MMA program director Rishika Rishika helps prospective students determine whether the program is the right fit.
Student working on his laptop.

Jan 13, 2023

What is Marketing Analytics?

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field.
metaverse web 3 marketing

Nov 18, 2022

The Metaverse, Web 3 and the Future of Marketing

Professor Bill Rand explains the difference between Web 3 and the metaverse, how advanced technologies can create value for customers and what steps companies can take to prepare for the next evolution of the internet.

Oct 28, 2022

Basiru Usman Discusses Predictive Analytics and the Future of Marketing

MMA student Emily Gower spoke with professor Basiru Usman about the importance and versatility of predictive analytics tools, as well as the growing importance of marketing analytics skills in today’s business environment.
Azik Basheer 16x9

Oct 18, 2022

Marketing Analytics Grad Student Lands Internal Promotion Mid-Program

For MMA student Azik Basheer, the decision to pursue his master's degree started to pay off after only a few months, when he was offered a new position as a business analyst with his employer.