Staff

Sep 21, 2022

Marketing Analytics Grad Student Pursues Life of Service

From his time as a captain in the U.S. Army to now leveraging the power of marketing and analytics, MMA student Travis Galbraith is dedicated to a life of service.

Sep 16, 2022

Leveling Up With Jenkins Career Management Center

Read about how the Jenkins Career Management Center (CMC) helps our Master of Management students land their dream jobs by offering highly-customized services that address each of their individual needs and goals.

Aug 31, 2022

Marketing Mindset with Ari Sheinkin of IBM

Ari Sheinkin, VP of Marketing Analytics at IBM, shared his perspectives on the value of marketing analytics at IBM and in today’s work environment, what IBM looks for in potential employees and more.

Aug 18, 2022

Marketing Discrepancies: Organizations’ Analytics Are Less Advanced than Leaders Report

A recent report from Adverity dives into an interesting phenomenon: While most companies identify themselves as data-driven and mature in their analytics capabilities, their actual performance says otherwise.

Aug 9, 2022

Marketing Analytics Grad Student Opens Doors With Data

For as long as she can remember, Master of Management, Marketing Analytics (MMA) graduate student Kelli Johnson has sought unique opportunities and experiences to learn, grow and gain a competitive edge. Joining Poole College’s MMA program, then, was a no-brainer.

Jul 5, 2022

Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge.

Jun 21, 2022

What Exactly Is a Master of Management Degree? (And How Is It Different Than an MBA?)

What is the Master of Management degree and what makes it unique? How exactly does it differ from the MBA? And for prospective students eager to gain a competitive advantage in the marketplace, how do the two degrees stack up?

Jun 7, 2022

Beating Analysis Paralysis With Regression Analysis

In addition to helping businesses make critical decisions with things like inventory management and customer acquisition, simple regression analysis techniques can help inform everyday decisions, like whether or not your mortgage application is approved, says assistant professor Basiru Usman.

May 27, 2022

Around the World and Back Again

After spending time studying abroad in Germany as an undergraduate student and falling in love with the culture, MMA student Christa Langenburg jumped at the opportunity to revisit Germany for a week-long study abroad course studying innovation and marketing systems at leading global companies.

May 18, 2022

MMA Director Embraces Think and Do in the Virtual Classroom

Rishika Rishika, associate professor of marketing and the director of the Master of Management, Marketing Analytics concentration (MMA), talks about how she applies NC State's 'Think and Do' mantra in the virtual classroom.