May 5, 2022
The MMA program sat down with Ranjeet Bhosale, senior director of audience-based marketing and personalization at The Home Depot, to discuss how he and his team use analytics to meet customer needs and and how Poole College’s MMA graduates can shine in the field.
Apr 19, 2022
At the end of the day, what Allison Anthony loves most about being assistant director of the Master of Management program at NC State is being a part of students’ journeys.
Apr 18, 2022
After earning a bachelor's degree in biology and getting accepted into dental school, Katie Cobb realized she wasn't following her passion. Now she's pursuing a career in marketing analytics, starting with the MMA program at NC State.
Apr 4, 2022
How, in this volatile environment of social media, cancel culture and demanding customers, can brands and businesses protect their reputation?
Mar 21, 2022
“It’s a bit surreal that I worked so long to get my undergraduate degree and then immediately jumped into my graduate studies. But like Ted Lasso says, you have to believe! And in the long term, patience is key,” McCann says.
Mar 16, 2022
Data helps support innovation, problem-solving and strategic decision-making, and clears the way for better, more effective marketing. And the best part? Businesses of every kind and size can tap into its power through analytics.
Feb 22, 2022
Google is ditching third-party cookies in 2023. What will be the impact on digital advertising and consumer privacy? BAI executive director Bill Rand weighs in.
Feb 21, 2022
Even though his working hours are vastly different from the average student, Kyle Lucas is making the most of his time at NC State.
Feb 7, 2022
“The Poole College Teaching Fellows exemplify true excellence in management education,” said Richard Warr, associate dean for faculty and research. “In particular, fellows are at the forefront of innovation in their disciplines and they embrace the college’s goal of analytical problem solving and entrepreneurial mindset in their teaching.”
Jan 28, 2022
Rishika teaches a marketing analytics course focused on key data analytic techniques widely used in marketing that can be leveraged to tackle various marketing problems and issues.