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About

Our part-time Master of Management, Marketing Analytics (MMA) program lays a foundation of cutting-edge techniques, big data analytic skills and the real-world experience our graduates need to strengthen businesses and transform industries through data-driven decision-making.

Thinking Big – And Using Data for Good

We believe big data can change the world. That’s why we’re committed to providing a world-class education – and sending out data analytics professionals prepared to tackle the global market’s biggest data-driven challenges. It’s all part of our mission to think and do the extraordinary.

Invest in Your Future

  • In today’s digital world, data analytics has become the heartbeat of modern marketing
  • The Bureau of Labor Statistics predicts that marketing analytics jobs will grow by 22 percent in North Carolina from 2016-2026 – and by 23 percent nationally
  • In the last six months, RTP companies Cisco, Lenovo and Red Hat have posted more than 75 openings for marketing analytics talent
  • Marketing analytics professionals are being recruited by marketing firms, big brands and companies like LatentView, DenoLogix, and ThirdEye that specialize in this space
  • Marketing Analytics graduates can fill a multitude of jobs – marketing analysts, market research analysts, predictive analytics analysts, business analytics analysts, digital marketing specialists and more

Learn more

Learn how our Master of Management, Marketing Analytics (MMA) program can accelerate your career.

Business Analytics has the potential to transform the modern organization — making the organization more efficient, robust and successful than ever before.

Bill Rand, Executive Director, Business Analytics Initiative