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Jul 26, 2021

The Power of Perseverance

When Nathan Paris opened up the email announcing his acceptance into Poole College’s new Master of Management program with a concentration in marketing analytics, it took him a minute to process what he was reading.

Jul 21, 2021

Stacy Wood Describes Hesitancy as ‘Mindful and Cognitive’ When Assessing Vaccination

Stacy Wood, professor of marketing, defines vaccine hesitancy as a mindful assessment of the risks and benefits of vaccination based on previous history.

Jul 15, 2021

Using Machine Learning to Implement Personalized Product Recommendations [VIDEO]

Basiru Usman, teaching assistant professor in the Department of Business Management, explains how companies can implement machine learning with the data mining techniques in basket analysis.

Jun 21, 2021

Stacy Wood Explains How to Get Consumers Interested in Receiving a COVID Vaccine

Stacy Wood’s, professor of marketing, recent study examined different marketing incentives for those who are disinterested in receiving a COVID-19 vaccine, not opposed. “Instead of top experts, you might give…
People riding bikes down a street on a bridge.

Jun 17, 2021

Health and Socializing: Why People Use Mixed-Reality Sports Platforms

New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use…

May 13, 2021

Bill Rand Study Shows How Companies Can Track Brand Reputation Through Social Media and AI

A new study co-authored by Bill Rand, associate professor of marketing, in the Journal of Marketing shows how artificial intelligence (AI) analytics of social media can track brand reputation in real-time.…
Apple sign.

Apr 29, 2021

Apple Arrives in RTP: What does this mean for the local economy and NC State?

Apple has announced their intent to break ground on a hub in Research Triangle Park (RTP), bringing $1 billion and over 3,000 jobs to North Carolina. The arrival of the tech giant…
A student typing on their laptop.

Mar 25, 2021

Companies Predicted to Double Down on Analytics in 2021

A press release published by Gartner predicts that 2021 will be the year data analytics becomes a “core business function” for many companies.  Rita Sallam, distinguished research vice president at Gartner,…
Hand holding smartphone.

Feb 18, 2021

New Tool Assesses Brand Reputation in Real Time and in the Long Term

Researchers also showed how the tool related brand reputation to corporate value.
Students in the Entrepreneurship Clinic working on their work.

Dec 15, 2020

The Gift of a Lifetime

Ten years ago, Lonnie C. Poole, Jr. and his wife, Carol Johnson Poole, donated $40 million to NC State –– $37 million of which was designated to fund an endowment to support the College of Management. A decade later, the Poole College of Management reflects on what the Poole Family Endowment has meant to the university.