Oct 6, 2021
Are there distinct differences between the behaviors of consumers who eat in moderation and the ones who don’t? When do consumers indulge? And what strategies do consumers employ to maintain a healthy lifestyle? These are all questions that sparked a study conducted by a team of researchers, including Poole College’s Rishika Rishika.
After three years in the corporate world, Claire Mangum toyed with the idea of applying to NC State's Jenkins MBA program, but ultimately settled on its new Master of Management program with a concentration in marketing analytics.
Sep 23, 2021
With a mission to help companies understand and engage key audiences – from customers to shareholders and beyond – marketing is a complex, multi-layered and ever-evolving field. As the world…
Sep 9, 2021
For Cole Callahan, the Master of Management, Marketing Analytics concentration is the missing piece in helping him change the world for the better.
Aug 16, 2021
As data insights become increasingly sought after across industries, Poole College’s new Master of Management program with a concentration in marketing analytics will train the next generation of marketing leaders able to capitalize on this valuable resource.
Aug 12, 2021
Heather Dretsch, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025.
Jul 29, 2021
Stacy Wood, professor of marketing, advised businesses to be wary of taking a public anti-vaccine stance as they risk alienating patrons on both sides of the argument.
Jul 26, 2021
When Nathan Paris opened up the email announcing his acceptance into Poole College’s new Master of Management program with a concentration in marketing analytics, it took him a minute to process what he was reading.
Jul 21, 2021
Stacy Wood, professor of marketing, defines vaccine hesitancy as a mindful assessment of the risks and benefits of vaccination based on previous history.
Jul 15, 2021
Basiru Usman, teaching assistant professor in the Department of Business Management, explains how companies can implement machine learning with the data mining techniques in basket analysis.