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Poole College of Management
Jenkins Master of Management
Marketing Analytics
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Industry Engagement

Our active partnerships with business and industry ensure that the flow of knowledge remains current and relevant by bringing real-world experience and research-based knowledge into the classroom.

Stay Connected With Industry

The Business Analytics and AI Initiative (BAI), housed in the Poole College of Management at NC State University, serves as a hub for data analysis in business through education, research and thought leadership. The Initiative helps educate our students on how and why to use analytics to make business decisions – while also providing applied education, advancing world-class research and delivering global thought leadership in business analytics.

Industry engagement brochure 

Get Involved

Discover how our Master of Management students can make the most of our partnerships with industry.

BAI Roundtables

Each spring, the BAI hosts an industry roundtable event where experts from across industries gather and share insights into the field of applied business analytics. The event is a wonderful opportunity for our students to learn from leaders in business analytics and network with student and professional peers.

Students Discuss Takeaways From BAI Roundtable 

The event provided an opportunity for Master of Management students to network and learn from industry professionals about strategic decision-making and the importance of data.

Student Iswarya Ravichandran and alum Nathan Paris shared some highlights from the event.

Read key takeaways
NCSU, Jenkins, Business Analytics Roundtable

Speaker Series

Each semester, the MMA program hosts a virtual Speaker Series that features industry experts sharing insights on trending topics in the world of marketing analytics. These events are another great professional development opportunity for students in a convenient, online setting.

Speaker series recaps

Exploring the Intersection of Marketing Analytics and Supply Chain

How do supply chains impact everyday marketing decisions related to product, price, place and promotion? How are analytics revolutionizing supply chains? Dine in with our two industry experts in this recap of our fourth virtual Speaker Series event.

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Ranjeet Bhosale Talks Analytics, Audience-Based Marketing and the Art of Storytelling

The MMA Program sat down with Ranjeet Bhosale, senior director of audience-based marketing and personalization at The Home Depot, to discuss how he and his team use analytics to meet customer needs and how Poole College’s MMA graduates can shine in the field.

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