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Poole College of Management 
Master of Management
Marketing Analytics

Industry Engagement

Our active partnerships with business and industry ensure that the flow of knowledge remains current and relevant by bringing real-world experience and research-based knowledge into the classroom.

The Business Analytics Initiative

The Business Analytics Initiative (BAI), housed in the Poole College of Management at NC State University, serves as a hub for data analysis in business through education, research and thought leadership. The Initiative educates future business leaders who know how and why to use analytics to make business decisions – while also providing
applied education, advancing world-class research and delivering global thought leadership in business analytics.

“We look forward to a long-term, collaborative and impactful partnership with NC State’s Business Analytics Initiative to rapidly and purposefully advance our understanding of disease, treatment and prevention as a keystone in our efforts to improve the health and well-being of people around the world.”

Paul L. Domanico, Ph.D.
Senior Director, Global Health Sciences, Clinton Health Access Initiative

BUSINESS ANALYTICS INITIATIVE

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Our Mission

The Business Analytics Initiative educates future business leaders who know how and why to use analytics to make business decisions. The Initiative provides applied education, advances world-class research and delivers global thought leadership in business analytics.

Our Vision

The Business Analytics Initiative aims to be recognized as the foremost innovative organization and resource on the topic of business analytics in the world.

Our Values

We seek to provide excellence in education, research and thought leadership. We commit to diversity and inclusion in all our efforts. We will promote the success of our students, faculty and partner organizations. We believe in the power of data-driven and ethical decision-making to make the world a better place for all.