News

News for the Master of Management, Marketing Analytics concentration (MMA)

Understanding the Minds of Today’s Consumers

See how the Poole College of Management’s Consumer Research Laboratory sheds light on an array of modern consumer behaviors.

Bill Rand on Leveraging Consumer Feedback on Social Media

Bill Rand, associate professor of marketing, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices.

Patrice Fontaine Nealon: Forging Paths to Discovery

As a senior lecturer in marketing at the Poole College of Management, Patrice Nealon leverages 20 years of teaching experience and a diverse background in sales and marketing roles to help students discover their own passions and build a rewarding career.

Bill Rand Explains Big Data Analytics and Machine Learning in Today’s World

At Poole College, there’s no one who knows more about big data, machine learning and marketing analytics than Bill Rand. We sat down with Rand for an eye-opening conversation about the current data landscape, trends and predictions for the future of the industry. Here are some of the highlights.

Poole Professor’s Research Shows How COVID-19 Vaccine Marketing Strategies Must Change for Global Success

In the United States, uncertain consumers tend to prefer middle options as a smart choice, a robust decision phenomenon known as “the compromise effect.” So when trying to promote COVID-19 vaccination, presenting it as the common or non-extreme choice may effectively win over those who are not yet vaccinated. However, does that approach hold the same sway in other countries?