News

MMA Director Embraces Think and Do in the Virtual Classroom

Rishika Rishika, associate professor of marketing and the director of the Master of Management, Marketing Analytics concentration (MMA), talks about how she applies NC State’s ‘Think and Do’ mantra in the virtual classroom.

Business Analytics Initiative Presents Inaugural Roundtable on May 19

The inaugural roundtable will feature thought leaders from academia, firms and organizations that are working on state-of-the-art analytics and the transformational power of those analytics.

Marketing Analytics Grad Student Cuts Teeth on Big Data

After earning a bachelor’s degree in biology and getting accepted into dental school, Katie Cobb realized she wasn’t following her passion. Now she’s pursuing a career in marketing analytics, starting with the MMA program at NC State.

Marketing Analytics Grad Student Forges Ahead

“It’s a bit surreal that I worked so long to get my undergraduate degree and then immediately jumped into my graduate studies. But like Ted Lasso says, you have to believe! And in the long term, patience is key,” McCann says.

U.S. Air Force Technician Balances Work, School and Family

Even though his working hours are vastly different from the average student, Kyle Lucas is making the most of his time at NC State.

Stefanie Robinson Receives Inaugural Teaching Fellows Award

“The Poole College Teaching Fellows exemplify true excellence in management education,” said Richard Warr, associate dean for faculty and research. “In particular, fellows are at the forefront of innovation in their disciplines and they embrace the college’s goal of analytical problem solving and entrepreneurial mindset in their teaching.”

Faculty Spotlight: Rishika Rishika

Rishika teaches a marketing analytics course focused on key data analytic techniques widely used in marketing that can be leveraged to tackle various marketing problems and issues.

Bill Rand Study Finds the Formula for the Perfect Instagram Image

Bill Rand, associate professor of marketing, and fellow researchers from NC State determined how to produce the perfect Instagram photo to attract likes through a program for marketing experts.

Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

The finding could inform how best to craft social media marketing campaigns.

Ranjeet Bhosale Talks Analytics, Audience-Based Marketing and the Art of Storytelling

The MMA program sat down with Ranjeet Bhosale, senior director of audience-based marketing and personalization at The Home Depot, to discuss how he and his team use analytics to meet customer needs and and how Poole College’s MMA graduates can shine in the field.

Current Insights for Local Brands Who Use Instagram

Heather Dretsch recently collected data, and with analytical support, that explores what it means for local businesses building and managing Instagram feeds for their brands.

Program News