News

Leveling Up With Jenkins Career Management Center

Read about how the Jenkins Career Management Center (CMC) helps our Master of Management students land their dream jobs by offering highly-customized services that address each of their individual needs and goals.

What Exactly Is a Master of Management Degree? (And How Is It Different Than an MBA?)

What is the Master of Management degree and what makes it unique? How exactly does it differ from the MBA? And for prospective students eager to gain a competitive advantage in the marketplace, how do the two degrees stack up?

Modern-Day Renaissance Man

NC State Football star and incoming Poole College Masters of Management, Marketing Analytics student has big dreams for Raleigh… and himself.

Marketing Analytics Grad Student Pursues Life of Service

From his time as a captain in the U.S. Army to now leveraging the power of marketing and analytics, MMA student Travis Galbraith is dedicated to a life of service.

Poole College Welcomes New Cohorts of Graduate Program Students

Following their summer orientations, Poole College welcomes five new cohorts of students into our graduate programs.

What Gen Z and Millennials Want on Instagram vs. TikTok

Recent reports show that approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z and Millennials on social media. But are all social platforms created equal when it comes to capturing this pivotal audience? Heather Dretsch, assistant professor of marketing, explains how important it is…

Marketing Discrepancies: Organizations’ Analytics Are Less Advanced than Leaders Report

A recent report from Adverity dives into an interesting phenomenon: While most companies identify themselves as data-driven and mature in their analytics capabilities, their actual performance says otherwise.

Business Analytics and Data Science: What’s the Difference?

While often used interchangeably, data science is not synonymous with business analytics. Learn the difference between the two, and which path may be more suited for your professional background and career goals.

Taking A Real-World Approach

Professor Basiru Usman focuses on providing students opportunities to apply their education to address actual business challenges.

Stefanie Robinson Receives Inaugural Teaching Fellows Award

“The Poole College Teaching Fellows exemplify true excellence in management education,” said Richard Warr, associate dean for faculty and research. “In particular, fellows are at the forefront of innovation in their disciplines and they embrace the college’s goal of analytical problem solving and entrepreneurial mindset in their teaching.”

Faculty Spotlight: Rishika Rishika

Rishika teaches a marketing analytics course focused on key data analytic techniques widely used in marketing that can be leveraged to tackle various marketing problems and issues.

Program News