News

BAI Roundtable Facilitates Networking, Exposes Marketing Analytics Students to Emerging Trends 

On April 26, NC State’s BAI Initiative hosted its second annual roundtable event to generate new ideas and share emerging trends. For MMA graduate students, the event was an opportunity to network and learn from industry professionals about strategic decision-making and the importance of data. Ju Yon Yu and Kayla Layden, two MMA graduate students who attended the event, share about why they chose to participate and some highlights from the event. 

The Makings of a Good MMA Candidate

What makes for a strong candidate for the MMA program? What kinds of work experience, career goals and personal characteristics should applicants have? MMA program director Rishika Rishika helps prospective students determine whether the program is the right fit. 

New Marketing Analytics Student Brings Global Education and Journalism Background to Poole College

Associate director of NC State’s Global Training Initiative, former broadcast journalist and incoming Marketing Analytics student Ilin Misaras talks about what she’s learned in her career about communicating with diverse audiences – and how she hopes to combine data analytics and storytelling to communicate more effectively. 

Incoming Marketing Analytics Student Boosts Analytics Skills to Tell Stories, Advance Equity

Incoming graduate student Olivia Rojas chose NC State’s MMA program to add more value to her creative background and to sharpen her analytics skills in order to leverage data for good. 

Examining the Impact of Membership-based Free Shipping

Fangfei Guo’s recent study analyzes how online retailers have to grapple with consumer demands for free shipping while balancing high shipping costs. 

Let’s Chat about ChatGPT

We sat down with Bill Rand to learn more about ChatGPT, its risks and what educators need to keep in mind going forward. 

Bill Rand on the Benefits of Travel Credit Cards

Bill Rand, professor of marketing, breaks down how much travel credit cards can save frequent travelers, cash back vs. travel points and if it makes sense for once-a-year travelers to… 

Fangfei Guo: Insights to Action

Fangfei Guo developed a keen interest in marketing analytics as an undergraduate student, and she never looked back.