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Master of Management, Marketing Analytics (MMA) News

Leading the Charge

Major Luke High, MBA ’16, is part of a trailblazing effort to transform the practice of marketing within the U.S. Army and the Directorate of Admissions at the United States Military Academy West Point.

Health and Socializing: Why People Use Mixed-Reality Sports Platforms

New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use these online platforms. The findings offer insights for future iterations of these technologies – and how to market them. At issue are “mixed-reality sports”: augmented…

Stacy Wood Explains How to Get Consumers Interested in Receiving a COVID Vaccine

Stacy Wood’s, professor of marketing, recent study examined different marketing incentives for those who are disinterested in receiving a COVID-19 vaccine, not opposed. “Instead of top experts, you might give them celebrities,” said Wood. “Even Elvis Presley didn’t convince everyone.” Read more on The New York Times. This post was originally published on Poole Thought Leadership…

Patrick Flynn Sees Challenges in Negotiating Work From Home Policies

Patrick Flynn, assistant professor of human resource management, expects tech companies to have major challenges in negotiating work from home policies for their employees. “The biggest I expect to see is more employee choice and empowerment in their own work arrangements,” said Flynn. “I think people will be given the opportunity to choose an arrangement…

COVID & Unemployment: Behind the Numbers

Poole economics professor Steve Allen shares his perspective on how the pandemic is affecting the national economy.