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May 10, 2022

Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

The finding could inform how best to craft social media marketing campaigns.
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May 5, 2022

Ranjeet Bhosale Talks Analytics, Audience-Based Marketing and the Art of Storytelling

The MMA program sat down with Ranjeet Bhosale, senior director of audience-based marketing and personalization at The Home Depot, to discuss how he and his team use analytics to meet customer needs and and how Poole College’s MMA graduates can shine in the field.
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May 2, 2022

Business Analytics and AI Initiative Presents Inaugural Roundtable on May 19

The inaugural roundtable will feature thought leaders from academia, firms and organizations that are working on state-of-the-art analytics and the transformational power of those analytics.
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May 2, 2022

Current Insights for Local Brands Who Use Instagram

Heather Dretsch recently collected data, and with analytical support, that explores what it means for local businesses building and managing Instagram feeds for their brands.

Apr 19, 2022

Meet Allison Anthony, Associate Director for Poole College’s Master of Management Program

At the end of the day, what Allison Anthony loves most about being assistant director of the Master of Management program at NC State is being a part of students’ journeys.

Apr 18, 2022

Marketing Analytics Grad Student Cuts Teeth on Big Data

After earning a bachelor's degree in biology and getting accepted into dental school, Katie Cobb realized she wasn't following her passion. Now she's pursuing a career in marketing analytics, starting with the MMA program at NC State.
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Apr 4, 2022

Protecting Brand Reputation in the Digital Age

How, in this volatile environment of social media, cancel culture and demanding customers, can brands and businesses protect their reputation?

Mar 21, 2022

Marketing Analytics Grad Student Forges Ahead

“It’s a bit surreal that I worked so long to get my undergraduate degree and then immediately jumped into my graduate studies. But like Ted Lasso says, you have to believe! And in the long term, patience is key,” McCann says.
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Mar 16, 2022

So You’ve Got a Lot of Data…Now What?

Data helps support innovation, problem-solving and strategic decision-making, and clears the way for better, more effective marketing. And the best part? Businesses of every kind and size can tap into its power through analytics.

Feb 22, 2022

Chrome, Cookies and Click Fraud

Google is ditching third-party cookies in 2023. What will be the impact on digital advertising and consumer privacy? BAI executive director Bill Rand weighs in.