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Prospective Careers

Explore careers that a Master of Management, Marketing Analytics concentration (MMA) degree can help you achieve.

Explore potential careers

Test marketing plans. Strategize. Measure analytics so you can make more informed decisions. Advance your career in marketing with the Master of Management, Marketing Analytics concentration (MMA).

Technological advancements have made it possible to test marketing efforts and determine optimal strategies using hard data and scientific modeling. As a result, employers expect marketing professionals to remain current in a rapidly changing landscape. Whether you are new to marketing or are a veteran, the MMA provides the understanding and familiarity with the latest digital tools, technology, modeling and strategies necessary for career advancement.

Over the past decade, demand for market research analysts and data scientists has remained steady at approximately 20%. In that same timeframe, North Carolina has been one of the top 10 states hiring for these positions.

Job titles

Our MMA program prepares graduates for a range of careers in business and marketing. Explore details about the following commonly held job titles held by program graduates. (NOTE: You will be re-directed away from our program website):