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Poole College of Management
Jenkins Master of Management
Marketing Analytics

mid-news-features

Covid 19 vaccination card.

Jun 4, 2021

Apathy’s Effect on COVID Vaccinations

Stacy Wood’s, professor of marketing, latest look at COVID vaccinations published in Journal of the American Medical Association
Future of marketing analytics

May 13, 2021

How Successful Marketers are Preparing for the Future of Data Analytics

Data analytics techniques have been on the rise for years, helping marketers learn more about their customers and target them with tailored product recommendations and advertisements. And while its use…

May 13, 2021

Bill Rand Study Shows How Companies Can Track Brand Reputation Through Social Media and AI

A new study co-authored by Bill Rand, associate professor of marketing, in the Journal of Marketing shows how artificial intelligence (AI) analytics of social media can track brand reputation in real-time.…
Apple sign.

Apr 29, 2021

Apple Arrives in RTP: What does this mean for the local economy and NC State?

Apple has announced their intent to break ground on a hub in Research Triangle Park (RTP), bringing $1 billion and over 3,000 jobs to North Carolina. The arrival of the tech giant…
Student working on virtual classes on her laptop.

Apr 20, 2021

Virtual Practicum Proves Valuable in Teaching Skills for the Future

A virtual environment opened up opportunities for MBA students to work with companies across the U.S and apply new skills sets in their semester long projects within the Business Analytics Practicum.
A student typing on their laptop.

Mar 25, 2021

Companies Predicted to Double Down on Analytics in 2021

A press release published by Gartner predicts that 2021 will be the year data analytics becomes a “core business function” for many companies.  Rita Sallam, distinguished research vice president at Gartner,…
Ai photo of the earth.

Mar 10, 2021

New Business Analytics Initiative Combines Data, Innovation, Leadership

Poole College’s Business Analytics Initiative is propelling the college even further as a hub for data analysis in business through education, research and thought leadership.
Rishika

Mar 10, 2021

Rishika Rishika on Leveraging Technologies to Create a Unique Customer Experience

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.
Hand holding smartphone.

Feb 18, 2021

New Tool Assesses Brand Reputation in Real Time and in the Long Term

Researchers also showed how the tool related brand reputation to corporate value.
Wolf statue outside.

Nov 23, 2020

Poole College Launches Business Analytics and Business Leadership Certificates

The Jenkins MBA Program launched the certificates to allow students to differentiate themselves from other candidates and establish themselves as leaders in the workplace.