Mar 10, 2021
Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.
Feb 18, 2021
Researchers also showed how the tool related brand reputation to corporate value.
Feb 2, 2021
Now, more than any other time in history, companies across the globe have access to unprecedented amounts of data allowing them to make disruptive business decisions and experience higher levels of efficiency and productivity. Simply put, big data is changing the landscape of nearly every segment of the industry – including marketing.…
Jan 5, 2021
Poole College of Management formed the Diversity, Equity and Inclusion (DEI) Committee in October 2020 to champion a culture of diversity throughout the college.
Dec 15, 2020
Ten years ago, Lonnie C. Poole, Jr. and his wife, Carol Johnson Poole, donated $40 million to NC State –– $37 million of which was designated to fund an endowment to support the College of Management. A decade later, the Poole College of Management reflects on what the Poole Family Endowment has meant to the university.
Nov 23, 2020
The Jenkins MBA Program launched the certificates to allow students to differentiate themselves from other candidates and establish themselves as leaders in the workplace.
Oct 1, 2020
Jenkin MBA’s Dream Team competed at the 2020 National Black MBA Fiat Chrysler Case Competition across two weekends in September.