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Category: Newswire

May 18, 2022

MMA Director Embraces Think and Do in the Virtual Classroom

Rishika Rishika, associate professor of marketing and the director of the Master of Management, Marketing Analytics concentration (MMA), talks about how she applies NC State's 'Think and Do' mantra in the virtual classroom. 

May 5, 2022

Ranjeet Bhosale Talks Analytics, Audience-Based Marketing and the Art of Storytelling

The MMA program sat down with Ranjeet Bhosale, senior director of audience-based marketing and personalization at The Home Depot, to discuss how he and his team use analytics to meet customer needs and and how Poole College’s MMA graduates can shine in the field. 

Apr 18, 2022

Marketing Analytics Grad Student Cuts Teeth on Big Data

After earning a bachelor's degree in biology and getting accepted into dental school, Katie Cobb realized she wasn't following her passion. Now she's pursuing a career in marketing analytics, starting with the MMA program at NC State. 

Apr 12, 2022

The Makings of a Good MMA Candidate

What makes for a strong candidate for the MMA program? What kinds of work experience, career goals and personal characteristics should applicants have? MMA program director Rishika Rishika helps prospective students determine whether the program is the right fit. 

Mar 21, 2022

Marketing Analytics Grad Student Forges Ahead

“It’s a bit surreal that I worked so long to get my undergraduate degree and then immediately jumped into my graduate studies. But like Ted Lasso says, you have to believe! And in the long term, patience is key,” McCann says. 

Mar 16, 2022

So You’ve Got a Lot of Data…Now What?

Data helps support innovation, problem-solving and strategic decision-making, and clears the way for better, more effective marketing. And the best part? Businesses of every kind and size can tap into its power through analytics. 

Feb 22, 2022

Chrome, Cookies and Click Fraud

Google is ditching third-party cookies in 2023. What will be the impact on digital advertising and consumer privacy? BAI executive director Bill Rand weighs in. 

Jan 28, 2022

Faculty Spotlight: Rishika Rishika

Rishika teaches a marketing analytics course focused on key data analytic techniques widely used in marketing that can be leveraged to tackle various marketing problems and issues. 

Jan 20, 2022

Students and Clients Win With Poole’s Marketing Research Course

Partnering with clients across the state and beyond, students in Poole’s marketing research class (MBA 562) work on small teams to conduct in-depth, relevant marketing research that helps organizations respond to real-world management decision problems. 

Dec 15, 2021

Metrics, External Data and the Road to Innovation

In a world saturated with data, communication channels and digital platforms, marketers have more resources at their disposal than ever before. But which metrics should businesses be paying attention to? What kinds of external resources can they leverage? How can they harness all the available tools to spark innovation?