Aug 26, 2024
The Master of Management, Marketing Analytics (MMA) program has given Justine Wan the opportunity to expand her network and enhance her marketing expertise with emerging marketing insights and state-of-the-art analytics techniques.
Feb 27, 2024
How do supply chains impact everyday marketing decisions related to product, price, place and promotion? How are analytics revolutionizing supply chains? Dive in with our two industry experts in this recap of our fourth virtual Speaker Series event.
Feb 7, 2024
Being part of the MMA program has not only given Sidd Ekkad a greater understanding of modern marketing practices and the marketing applications of cutting-edge technologies – it also helped him determine his career path and connected him to his current role at Belk.
Dec 22, 2023
Meet some of our graduating students across undergraduate and graduate programs.
Dec 21, 2023
The MMA program helped Anna-Kate Ladbrook develop in-demand analytics skills, build meaningful relationships and land an internal promotion as a marketing data analyst.
Oct 18, 2023
Katie Birdsall and Chuck Thomas, employees at NC State, share how they met, what brought them to Raleigh and how they decided to start the Marketing Analytics program together.
Aug 25, 2023
Associate director of NC State’s Global Training Initiative, former broadcast journalist and incoming Marketing Analytics student Ilin Misaras talks about what she’s learned in her career about communicating with diverse audiences – and how she hopes to combine data analytics and storytelling to communicate more effectively.
Jul 20, 2023
While often used interchangeably, data science is not synonymous with business analytics. Learn the difference between the two, and which path may be more suited for your professional background and career goals.
Incoming graduate student Olivia Rojas chose NC State’s MMA program to add more value to her creative background and to sharpen her analytics skills in order to leverage data for good.
Jun 30, 2023
This May, 21 Jenkins graduate students traveled to Germany as part of the Innovation and Marketing Systems in Munich (MBA 590) course. Three marketing analytics students discuss their highlights and takeaways from the trip.