Year: 2021

Dec 15, 2021

Metrics, External Data and the Road to Innovation

In a world saturated with data, communication channels and digital platforms, marketers have more resources at their disposal than ever before. But which metrics should businesses be paying attention to? What kinds of external resources can they leverage? How can they harness all the available tools to spark innovation? 

Dec 13, 2021

What is Marketing Analytics? Q+A on Career Opportunities and More

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field. 

Dec 6, 2021

Leader of the Pack Doubles Down on Poole College

Grant Gibson, starting center and team captain for the Wolfpack football team, is pursuing his Master of Management, Marketing Analytics concentration (MMA) degree after graduating earlier this year as an undergraduate studying supply chain management. 

Nov 29, 2021

Understanding the Minds of Today’s Consumers

See how the Poole College of Management's Consumer Research Laboratory sheds light on an array of modern consumer behaviors. 

Nov 17, 2021

Bill Rand on Leveraging Consumer Feedback on Social Media

Bill Rand, associate professor of marketing, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices. 

Nov 16, 2021

Patrice Fontaine Nealon: Forging Paths to Discovery

As a senior lecturer in marketing at the Poole College of Management, Patrice Nealon leverages 20 years of teaching experience and a diverse background in sales and marketing roles to help students discover their own passions and build a rewarding career. 

Oct 29, 2021

Bill Rand Explains Big Data Analytics and Machine Learning in Today’s World

At Poole College, there’s no one who knows more about big data, machine learning and marketing analytics than Bill Rand. We sat down with Rand for an eye-opening conversation about the current data landscape, trends and predictions for the future of the industry. Here are some of the highlights. 

Oct 27, 2021

Poole Professor’s Research Shows How COVID-19 Vaccine Marketing Strategies Must Change for Global Success

In the United States, uncertain consumers tend to prefer middle options as a smart choice, a robust decision phenomenon known as “the compromise effect.” So when trying to promote COVID-19 vaccination, presenting it as the common or non-extreme choice may effectively win over those who are not yet vaccinated. However, does that approach hold the same sway in other countries? 

Oct 22, 2021

Donnie Hale Offers Three Pieces of Business Analytics Advice

Donnie Hale, lecturer in business analytics, suggests three steps an organization should take when analytics patterns go awry in scenarios like the COVID-19 pandemic. 

Oct 14, 2021

Poole Podcast: Big Data Analytics with Home Depot CFO Richard McPhail, VP Erik Holbrook, and Professor Bill Rand

With about 500,000 employees and over 2,000 stores, at the Home Depot, data science and analytics are critically important to solving business problems and giving the customer the best experience, both in-store and online. But leveraging data and analytics are not just for huge companies anymore.