Dec 15, 2021
In a world saturated with data, communication channels and digital platforms, marketers have more resources at their disposal than ever before. But which metrics should businesses be paying attention to? What kinds of external resources can they leverage? How can they harness all the available tools to spark innovation?
Dec 6, 2021
Grant Gibson, starting center and team captain for the Wolfpack football team, is pursuing his Master of Management, Marketing Analytics concentration (MMA) degree after graduating earlier this year as an undergraduate studying supply chain management.
Nov 29, 2021
See how the Poole College of Management's Consumer Research Laboratory sheds light on an array of modern consumer behaviors.
Nov 17, 2021
Bill Rand, associate professor of marketing, expresses the importance of companies utilizing consumer feedback on social media to improve their business practices.
Nov 16, 2021
As a senior lecturer in marketing at the Poole College of Management, Patrice Nealon leverages 20 years of teaching experience and a diverse background in sales and marketing roles to help students discover their own passions and build a rewarding career.
Oct 29, 2021
At Poole College, there’s no one who knows more about big data, machine learning and marketing analytics than Bill Rand. We sat down with Rand for an eye-opening conversation about the current data landscape, trends and predictions for the future of the industry. Here are some of the highlights.
Oct 27, 2021
In the United States, uncertain consumers tend to prefer middle options as a smart choice, a robust decision phenomenon known as “the compromise effect.” So when trying to promote COVID-19 vaccination, presenting it as the common or non-extreme choice may effectively win over those who are not yet vaccinated. However, does that approach hold the same sway in other countries?
Oct 22, 2021
Donnie Hale, lecturer in business analytics, suggests three steps an organization should take when analytics patterns go awry in scenarios like the COVID-19 pandemic.
Oct 14, 2021
With about 500,000 employees and over 2,000 stores, at the Home Depot, data science and analytics are critically important to solving business problems and giving the customer the best experience, both in-store and online. But leveraging data and analytics are not just for huge companies anymore.
Oct 6, 2021
Are there distinct differences between the behaviors of consumers who eat in moderation and the ones who don’t? When do consumers indulge? And what strategies do consumers employ to maintain a healthy lifestyle? These are all questions that sparked a study conducted by a team of researchers, including Poole College’s Rishika Rishika.