Year: 2021

Sep 23, 2021

Marketing Mindset with Katrina Conn of Teradata

With a mission to help companies understand and engage key audiences – from customers to shareholders and beyond – marketing is a complex, multi-layered and ever-evolving field. As the world grows more interconnected, consumer needs change and communication channels develop and shift, organizations need marketing experts with the ability to keep step. Now, with more… 

Sep 9, 2021

Marketing Analytics Grad Student Starts a New Chapter

For Cole Callahan, the Master of Management, Marketing Analytics concentration is the missing piece in helping him change the world for the better. 

Aug 31, 2021

Marketing Mindset with Ari Sheinkin of IBM

Ari Sheinkin, VP of Marketing Analytics at IBM, shared his perspectives on the value of marketing analytics at IBM and in today’s work environment, what IBM looks for in potential employees and more. 

Aug 31, 2021

Big Tech’s Dark Side: Killer Apps, Abs, and Acqs

Sherry Fowler, professor of practice in information technology and business analytics, breaks down the negative side of the technology industry. 

Aug 16, 2021

Master of Management, Marketing Analytics: Meet the Faculty

As data insights become increasingly sought after across industries, Poole College’s new Master of Management program with a concentration in marketing analytics will train the next generation of marketing leaders able to capitalize on this valuable resource. 

Aug 12, 2021

Heather Dretsch Breaks Down How to Market to Gen Alpha

Heather Dretsch, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025. 

Aug 4, 2021

Kristin Siebenaler Brings 20 Years of Leadership Experience to the Business Analytics Initiative

NC State Poole College of Management announced Kristin Siebenaler as the director of the Business Analytics Initiative (BAI). 

Jul 29, 2021

Stacy Wood Warns Businesses About Taking Anti-Vaccine Stance

Stacy Wood, professor of marketing, advised businesses to be wary of taking a public anti-vaccine stance as they risk alienating patrons on both sides of the argument. 

Jul 26, 2021

The Power of Perseverance

When Nathan Paris opened up the email announcing his acceptance into Poole College’s new Master of Management program with a concentration in marketing analytics, it took him a minute to process what he was reading. 

Jul 21, 2021

Stacy Wood Describes Hesitancy as ‘Mindful and Cognitive’ When Assessing Vaccination

Stacy Wood, professor of marketing, defines vaccine hesitancy as a mindful assessment of the risks and benefits of vaccination based on previous history.