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Poole College of Management 
Master of Management
Marketing Analytics

Year: 2021

Rishika

Mar 10, 2021

Rishika Rishika on Leveraging Technologies to Create a Unique Customer Experience

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience. 
hand holding smartphone

Feb 18, 2021

New Tool Assesses Brand Reputation in Real Time and in the Long Term

Researchers also showed how the tool related brand reputation to corporate value. 

Feb 2, 2021

A New World of Marketing

Now, more than any other time in history, companies across the globe have access to unprecedented amounts of data allowing them to make disruptive business decisions and experience higher levels of efficiency and productivity. Simply put, big data is changing the landscape of nearly every segment of the industry – including marketing.… 

Jan 5, 2021

Championing Diversity, Equity and Inclusion through Newly Formed DEI Committee

Poole College of Management formed the Diversity, Equity and Inclusion (DEI) Committee in October 2020 to champion a culture of diversity throughout the college.