May 13, 2021
A new study co-authored by Bill Rand, associate professor of marketing, in the Journal of Marketing shows how artificial intelligence (AI) analytics of social media can track brand reputation in real-time.…
Apr 29, 2021
Apple has announced their intent to break ground on a hub in Research Triangle Park (RTP), bringing $1 billion and over 3,000 jobs to North Carolina. The arrival of the tech giant…
Apr 20, 2021
A virtual environment opened up opportunities for MBA students to work with companies across the U.S and apply new skills sets in their semester long projects within the Business Analytics Practicum.
Mar 25, 2021
A press release published by Gartner predicts that 2021 will be the year data analytics becomes a “core business function” for many companies. Rita Sallam, distinguished research vice president at Gartner,…
Mar 10, 2021
The Poole Podcast will share research and ideas from inside the classroom from NC State faculty and explore how it’s being used in industry.
Basiru Usman joins Poole College of Management as a teaching assistant professor with a focus on predicative analytics and the neural network.
Poole College’s Business Analytics Initiative is propelling the college even further as a hub for data analysis in business through education, research and thought leadership.
More than 150 attendees from seven universities across six states and three countries participated in the third annual NC State American Marketing Association (AMA) regional conference.
Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.
Feb 18, 2021
Researchers also showed how the tool related brand reputation to corporate value.