News

Dec 13, 2022

Marketing Analytics Student Follows Passions, Pursues Career Advancement

Kayla Layden is boosting her marketing and data analytics skills to expand career advancement opportunities and leverage her creative background.

Nov 18, 2022

The Metaverse, Web 3 and the Future of Marketing

Professor Bill Rand explains the difference between Web 3 and the metaverse, how advanced technologies can create value for customers and what steps companies can take to prepare for the next evolution of the internet.

Nov 15, 2022

Heather Dretsch Explains Why Gen Z is Layering Their Social Media Time

Heather Dretsch, assistant professor of marketing, explains through her research how organizations need to be relevant to a newer generation through social media. “What this means is that Gen Zers…

Oct 28, 2022

Fangfei Guo: Insights to Action

Fangfei Guo developed a keen interest in marketing analytics as an undergraduate student, and she never looked back.

Oct 28, 2022

Basiru Usman Discusses Predictive Analytics and the Future of Marketing

MMA student Emily Gower spoke with professor Basiru Usman about the importance and versatility of predictive analytics tools, as well as the growing importance of marketing analytics skills in today’s business environment.

Oct 18, 2022

Marketing Analytics Grad Student Lands Internal Promotion Mid-Program

For MMA student Azik Basheer, the decision to pursue his master's degree started to pay off after only a few months, when he was offered a new position as a business analyst with his employer.

Sep 29, 2022

Up Close and Personal: Personalized Marketing and The Power of Audience Analytics

Donnie Hale and Bill Rand highlight the key factors companies need to consider if they want to provide customers with the right types of personalized interactions, including walking the fine line between being intelligent and “creepy”.

Sep 28, 2022

Modern-Day Renaissance Man

NC State Football star and Poole College Master of Management, Marketing Analytics student Tim McKay has big dreams for Raleigh… and himself.

Sep 22, 2022

What Gen Z and Millennials Want on Instagram vs. TikTok

Recent reports show that approximately 40% of younger consumers now use TikTok and Instagram for their searches, increasing pressure on brands to reach Gen Z and Millennials on social media.…

Sep 21, 2022

Marketing Analytics Grad Student Pursues Life of Service

From his time as a captain in the U.S. Army to now leveraging the power of marketing and analytics, MMA student Travis Galbraith is dedicated to a life of service.