News

Mar 27, 2024

Heather Dretsch Examines How Gen Alpha Differs From Gen Z and Why It Matters

The Poole College assistant professor of marketing — and resident Gen Alpha expert — explains what makes Gen Alpha who they are and how marketers can build relationships with them.

Feb 27, 2024

Exploring the Intersection of Marketing Analytics and Supply Chain

How do supply chains impact everyday marketing decisions related to product, price, place and promotion? How are analytics revolutionizing supply chains? Dive in with our two industry experts in this recap of our fourth virtual Speaker Series event.

Feb 7, 2024

Sidd Ekkad, Product Planner at Belk

Being part of the MMA program has not only given Sidd Ekkad a greater understanding of modern marketing practices and the marketing applications of cutting-edge technologies – it also helped him determine his career path and connected him to his current role at Belk.

Jan 18, 2024

NC State Launches Innovative Business Sustainability Certificate

The online, flexible certificate program will bring together students with a passion for social and environmental issues and train them to become tomorrow’s sustainability leaders. 

Dec 22, 2023

Poole College Celebrates Fall 2023 Graduates

Meet some of our graduating students across undergraduate and graduate programs.

Dec 21, 2023

Anna-Kate Ladbrook, Marketing Data Analyst at Biltmore 

The MMA program helped Anna-Kate Ladbrook develop in-demand analytics skills, build meaningful relationships and land an internal promotion as a marketing data analyst.

Nov 23, 2023

Bill Rand Explains How AI Is Reshaping the Marketing Landscape

The integration of AI into marketing departments has helped refine their decision-making and revolutionize the way businesses engage with their customers.

Nov 13, 2023

Meet the 2023-24 Jenkins Graduate McLauchlan Fellows

Get to know the 22 Jenkins Graduate students who have been selected as McLauchlan Leadership Fellows for the 2023–24 academic year.

Oct 19, 2023

Poole College Recognizes Faculty and Staff Accomplishments from Summer 2023

The monthly accomplishments series celebrates the achievements of our faculty and staff in and outside of the Poole College of Management.

Oct 18, 2023

Husband and Wife Duo Pursue Marketing Analytics Together

Katie Birdsall and Chuck Thomas, employees at NC State, share how they met, what brought them to Raleigh and how they decided to start the Marketing Analytics program together.