NC State’s Master of Management, Marketing Analytics (MMA) is proud to present the next installment of its virtual Speaker Series, featuring academic and industry experts in marketing analytics thought leadership.

Lessons From the Trenches: A Practitioner’s View of Marketing Analytics

With Ritu Jain, Head of GTM Operations for Data BU at Qlik

Date: October 23, 2024
Time: 5:30 – 6:30pm
Location: Virtual
Price: Free

Session Overview

Our featured expert, Ritu Jain, will provide insights on the following topics:

• How marketers across industries are leveraging analytics — all the way from dissecting consumer behavior to measuring the impact of their marketing decisions
• How the emergence of AI and Machine Learning is turbo-charging marketing
• What does it mean for you? Will Gen AI make marketers obsolete?

MMA candidate Andrew Baker will moderate this session. Andrew is director of communications for the Graduate Student Advisory Board (GSAB) and a McLauchlan Fellow.

About Our Expert

Ritu Jain is the Head of GTM Operations for Data BU at Qlik, a software company that specializes in data integration, analytics and AI. In this role, she leads strategy development, execution and performance management of products and services launches in collaboration with cross-functional teams in product management, marketing, sales and more. Ritu has 25+ years of experience in the B2B enterprise software and analytics market and has led product marketing, pricing and growth marketing for companies of all sizes — from venture-backed startups to PE turnarounds, and well-established category leaders. Prior to joining Qlik, Ritu was Chief Marketing Officer at KNIME and has held various leadership positions at SAS, Teradata, Alteryx, Qlik and Relias. Ritu holds an MBA with specializations in IT and new product development from NC State University, and a master’s in marketing from Delhi University, India.

For any questions, please contact Allison Anthony at aanthon3@ncsu.edu.

Register