Thought leadership

Apr 29, 2021

Apple Arrives in RTP: What does this mean for the local economy and NC State?

Apple has announced their intent to break ground on a hub in Research Triangle Park (RTP), bringing $1 billion and over 3,000 jobs to North Carolina. The arrival of the tech giant…

Mar 25, 2021

Companies Predicted to Double Down on Analytics in 2021

A press release published by Gartner predicts that 2021 will be the year data analytics becomes a “core business function” for many companies.  Rita Sallam, distinguished research vice president at Gartner,…

Mar 10, 2021

Introducing the Poole Podcast

The Poole Podcast will share research and ideas from inside the classroom from NC State faculty and explore how it’s being used in industry.

Mar 10, 2021

Rishika Rishika on Leveraging Technologies to Create a Unique Customer Experience

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.

Feb 18, 2021

New Tool Assesses Brand Reputation in Real Time and in the Long Term

Researchers also showed how the tool related brand reputation to corporate value.