May 13, 2021
A new study co-authored by Bill Rand, associate professor of marketing, in the Journal of Marketing shows how artificial intelligence (AI) analytics of social media can track brand reputation in real-time.…
Apr 29, 2021
Apple has announced their intent to break ground on a hub in Research Triangle Park (RTP), bringing $1 billion and over 3,000 jobs to North Carolina. The arrival of the tech giant…
Mar 25, 2021
A press release published by Gartner predicts that 2021 will be the year data analytics becomes a “core business function” for many companies. Rita Sallam, distinguished research vice president at Gartner,…
Mar 10, 2021
The Poole Podcast will share research and ideas from inside the classroom from NC State faculty and explore how it’s being used in industry.
Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience.
Feb 18, 2021
Researchers also showed how the tool related brand reputation to corporate value.