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Thought leadership

Jun 17, 2021

Health and Socializing: Why People Use Mixed-Reality Sports Platforms

New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use… 

Jun 4, 2021

COVID & Unemployment: Behind the Numbers

Poole economics professor Steve Allen shares his perspective on how the pandemic is affecting the national economy. 

Jun 4, 2021

Apathy’s Effect on COVID Vaccinations

Stacy Wood’s, professor of marketing, latest look at COVID vaccinations published in Journal of the American Medical Association 

future of marketing analytics

May 13, 2021

How Successful Marketers are Preparing for the Future of Data Analytics

Data analytics techniques have been on the rise for years, helping marketers learn more about their customers and target them with tailored product recommendations and advertisements. And while its use… 

May 13, 2021

Bill Rand Study Shows How Companies Can Track Brand Reputation Through Social Media and AI

A new study co-authored by Bill Rand, associate professor of marketing, in the Journal of Marketing shows how artificial intelligence (AI) analytics of social media can track brand reputation in real-time.… 

Apr 29, 2021

Apple Arrives in RTP: What does this mean for the local economy and NC State?

Apple has announced their intent to break ground on a hub in Research Triangle Park (RTP), bringing $1 billion and over 3,000 jobs to North Carolina. The arrival of the tech giant… 

Mar 25, 2021

Companies Predicted to Double Down on Analytics in 2021

A press release published by Gartner predicts that 2021 will be the year data analytics becomes a “core business function” for many companies.  Rita Sallam, distinguished research vice president at Gartner,… 

Poole Podcast

Mar 10, 2021

Introducing the Poole Podcast

The Poole Podcast will share research and ideas from inside the classroom from NC State faculty and explore how it’s being used in industry. 

Rishika

Mar 10, 2021

Rishika Rishika on Leveraging Technologies to Create a Unique Customer Experience

Rishika Rishika, associate professor of marketing, explains how firms can utilize different tools and technology to create a personalized shopping experience. 

hand holding smartphone

Feb 18, 2021

New Tool Assesses Brand Reputation in Real Time and in the Long Term

Researchers also showed how the tool related brand reputation to corporate value.