Aug 31, 2021
Sherry Fowler, professor of practice in information technology and business analytics, breaks down the negative side of the technology industry.
Aug 12, 2021
Heather Dretsch, assistant professor of marketing, explains how brands are shifting to market towards Generation Alpha, children who are born between 2010 and 2025.
Jul 29, 2021
Stacy Wood, professor of marketing, advised businesses to be wary of taking a public anti-vaccine stance as they risk alienating patrons on both sides of the argument.
Jul 21, 2021
Stacy Wood, professor of marketing, defines vaccine hesitancy as a mindful assessment of the risks and benefits of vaccination based on previous history.
Jul 15, 2021
Basiru Usman, teaching assistant professor in the Department of Business Management, explains how companies can implement machine learning with the data mining techniques in basket analysis.
Jun 21, 2021
Stacy Wood’s, professor of marketing, recent study examined different marketing incentives for those who are disinterested in receiving a COVID-19 vaccine, not opposed. “Instead of top experts, you might give…
Jun 17, 2021
New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use…
Jun 4, 2021
Poole economics professor Steve Allen shares his perspective on how the pandemic is affecting the national economy.
Stacy Wood’s, professor of marketing, latest look at COVID vaccinations published in Journal of the American Medical Association
May 13, 2021
Data analytics techniques have been on the rise for years, helping marketers learn more about their customers and target them with tailored product recommendations and advertisements. And while its use…