Students and alumni

Aug 9, 2022

Marketing Analytics Grad Student Opens Doors With Data

For as long as she can remember, Master of Management, Marketing Analytics (MMA) graduate student Kelli Johnson has sought unique opportunities and experiences to learn, grow and gain a competitive edge. Joining Poole College’s MMA program, then, was a no-brainer. 

Jul 5, 2022

Farm to Data: Grad Student Bridges Agriculture and Marketing Analytics

Vicente Jimenez spent his childhood working in the fields – fertilizing corn and planting wheat on his grandfather’s farm just north of his hometown of Mexico City. Now a successful professional in the agriculture industry, he’s studying marketing analytics at NC State to give himself an extra edge. 

May 27, 2022

Around the World and Back Again

After spending time studying abroad in Germany as an undergraduate student and falling in love with the culture, MMA student Christa Langenburg jumped at the opportunity to revisit Germany for a week-long study abroad course studying innovation and marketing systems at leading global companies. 

Apr 18, 2022

Marketing Analytics Grad Student Cuts Teeth on Big Data

After earning a bachelor's degree in biology and getting accepted into dental school, Katie Cobb realized she wasn't following her passion. Now she's pursuing a career in marketing analytics, starting with the MMA program at NC State. 

Mar 21, 2022

Marketing Analytics Grad Student Forges Ahead

“It’s a bit surreal that I worked so long to get my undergraduate degree and then immediately jumped into my graduate studies. But like Ted Lasso says, you have to believe! And in the long term, patience is key,” McCann says. 

Feb 21, 2022

U.S. Air Force Technician Balances Work, School and Family

Even though his working hours are vastly different from the average student, Kyle Lucas is making the most of his time at NC State. 

Dec 13, 2021

What is Marketing Analytics? Q+A on Career Opportunities and More

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field. 

Dec 6, 2021

Leader of the Pack Doubles Down on Poole College

Grant Gibson, starting center and team captain for the Wolfpack football team, is pursuing his Master of Management, Marketing Analytics concentration (MMA) degree after graduating earlier this year as an undergraduate studying supply chain management. 

Oct 6, 2021

Marketing Analytics Grad Gets Ahead of the Curve

After three years in the corporate world, Claire Mangum toyed with the idea of applying to NC State's Jenkins MBA program, but ultimately settled on its new Master of Management program with a concentration in marketing analytics. 

Sep 9, 2021

Marketing Analytics Grad Student Starts a New Chapter

For Cole Callahan, the Master of Management, Marketing Analytics concentration is the missing piece in helping him change the world for the better.