Students and alumni

Jun 30, 2023

Marketing Analytics Students Learn Best Practices in Innovation, Form Lifelong Friendships in Munich

This May, 21 Jenkins graduate students traveled to Germany as part of the Innovation and Marketing Systems in Munich (MBA 590) course. Three marketing analytics students discuss their highlights and takeaways from the trip.

Jun 2, 2023

First Group of Marketing Analytics Graduates Cross the Stage

On May 4, Poole College of Management celebrated a handful of the MMA program’s first graduates. Julia Zachgo and Noor Bokhari, two recent MMA grads, share about their experiences in the program.

May 12, 2023

Earning a Promotion While Enrolled in Online Master’s Program, Commencement is Icing on the Cake

NC State Online Master of Management, Marketing Analytics graduate finds course content practical, impactful and attainable. She has already advanced to the role of data analyst as a result of her participation in the program.

Apr 13, 2023

Poole College Celebrates Jenkins Graduate Programs Class of 2023

Meet eight remarkable students who will be hooded at the college’s May 4 graduate commencement ceremony.

Apr 12, 2023

Forging New Paths With Poole College’s Master of Management, Marketing Analytics Program

Marketing Analytics graduate student and student ambassador, Dana Eyer, shares about her journey as a career-changer and the support she’s found in the MMA program and the Career Management Center.

Mar 16, 2023

Marketing Analytics Grad Student Strengthens Analytics Skills, Builds Confidence

Vivian O’Brien, Masters of Management, Marketing Analytics (MMA) student, reflects on the importance of continuous learning and how the MMA program – and riding horses – have helped her become a more confident leader and data analyst.

Jan 13, 2023

What is Marketing Analytics?

Poole College of Management professor Bill Rand describes marketing analytics as making data-driven decisions — any question that a marketing manager has to answer can be tied to data. Learn about career opportunities in this field.

Dec 13, 2022

Marketing Analytics Student Follows Passions, Pursues Career Advancement

Kayla Layden is boosting her marketing and data analytics skills to expand career advancement opportunities and leverage her creative background.

Oct 18, 2022

Marketing Analytics Grad Student Lands Internal Promotion Mid-Program

For MMA student Azik Basheer, the decision to pursue his master's degree started to pay off after only a few months, when he was offered a new position as a business analyst with his employer.

Sep 28, 2022

Modern-Day Renaissance Man

NC State Football star and Poole College Master of Management, Marketing Analytics student Tim McKay has big dreams for Raleigh… and himself.