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Poole College of Management
Jenkins Master of Management
Marketing Analytics

Program news

Student working on virtual classes on her laptop.

Apr 20, 2021

Virtual Practicum Proves Valuable in Teaching Skills for the Future

A virtual environment opened up opportunities for MBA students to work with companies across the U.S and apply new skills sets in their semester long projects within the Business Analytics Practicum.
Poole Podcast playing on an Iphone.

Mar 10, 2021

Introducing the Poole Podcast

The Poole Podcast will share research and ideas from inside the classroom from NC State faculty and explore how it’s being used in industry.
Ai photo of the earth.

Mar 10, 2021

New Business Analytics and AI Initiative Combines Data, Innovation, Leadership

Poole College’s Business Analytics and AI Initiative is propelling the college even further as a hub for data analysis in business through education, research and thought leadership.
A student taking a virtual meeting on her laptop at her desk.

Mar 10, 2021

Poole College Hosts Successful American Marketing Association Regional Conference

More than 150 attendees from seven universities across six states and three countries participated in the third annual NC State American Marketing Association (AMA) regional conference.
Students working on their laptops in professional attire in Tally.

Feb 2, 2021

A New World of Marketing

Now, more than any other time in history, companies across the globe have access to unprecedented amounts of data allowing them to make disruptive business decisions and experience higher levels of efficiency and productivity. Simply put, big data is changing the landscape of nearly every segment of the industry – including marketing.…
Wolf statue outside.

Nov 23, 2020

Poole College Launches Business Analytics and Business Leadership Certificates

The Jenkins MBA Program launched the certificates to allow students to differentiate themselves from other candidates and establish themselves as leaders in the workplace.